2 0 2 2

IT’S TIME TO GIVE BACK
AND USE OUR PLATFORM
TO DO SOME GOOD

JAN

Sellers.guide Wizard

MAR

Power Verticals

JUN

Sustainable Stream with Magnite

2 0 2 1

SHEDDING LIGHT ON THE SUPPLY PATH WITH SELLERS.GUIDE;
OFFERING A FULL VIDEO DISCOVERY EXPERIENCE
ON ALL ENVIRONMENTS

 

JAN

Contextual advertising capabilities

MAR

Google MCM approval

MAY

Sellers.guide launch

SEP

Apps SDK

NOV

AMP Float capabilities

2 0 2 0

ESTABLISHING THE PRIMIS UNIT
AS THE MARKET LEADER
IN VIDEO DISCOVERY

JAN

New and Improved
Publisher
Dashboard
launched

MAY

Out-of-the-box RTB capabilities

JUN

New and improved playlist features

AUG

Primis Next

NOV

Audience extension

DEC

SDKs for apps

2 0 1 9

LEADING THE REVOLUTION
FROM VIDEO CONSUMPTION,
TO VIDEO DISCOVERY

JAN

Data Layer;
audience measurement
and targeting

FEB

Video header bidding

MAR

Launch of our
new website

MAY

Enhanced contextual algorithms

JUL

Added app support

AUG

Closed Captions, new native skins

OCT

json and SupplyChain object support

NOV

Joined ID5 and IdentityLink

2 0 1 8
JAN

Primis, the leading Video Discovery platform for publishers, is launched!

MAR

Supply path optimization

APR

GDPR compliance-IAB framework

MAY

Ad Server for Publishers

JUN

TAG Certified Against Fraud seal

JUL

Onboarding of MRC accredited brand safety solution

SEP

Launch of new native formats

NOV

Proprietary IVT Pre-Bid verification

2 0 1 7

New value proposition is initiated

2 0 1 6

Reached 10B video ads served

2 0 1 4

First brand safety initiative with Double Verify

2 0 1 3

Entered the online video landscape

2 0 1 2

Sekindo joins the Universal McCann family

2 0 1 1

Reached 25% market share in Israel

2 0 0 9

Launch of ad server and yield optimization solutions

2 0 0 7

Sekindo, now Primis, established

OUR TEAM
Rotem Shaul
Rotem Shaul Co. CEO
Eyal Betzalel
Eyal Betzalel Co. CEO
Maayan Segal
Maayan Segal VP, Clients
Mikhael Shvartsman
Mikhael Shvartsman VP, Business Development
Eyal Topper
Eyal Topper VP, Publishers
Lior Shvo
Lior Shvo VP, Marketing
Omri Polak
Omri Polak Head of Content
Rachel Cohen Head of Product
Rinat Avrina
Rinat Avrina Director, Business Development, Clients
Toar Mekaiten
Toar Mekaiten Director, Business Development and Operations, Publishers
Amir Rudner
Amir Rudner Director, R&D, Video Group
Lotem Karmon
Lotem Karmon Director of Publisher Operations
Simcha Weil
Simcha Weil Director of Marketing
Livnat Mor
Livnat Mor Director, Strategic Partnerships, Sellers.guide by Primis
Ariel Hasson
Ariel Hasson Director, Demand Operations
Adar Kleinman
Adar Kleinman Senior Executive, Business Development, Publishers
Hila Nakash Senior Executive, Business Development, Publishers
Dan Sharon
Dan Sharon Product Manager
Julia Ovejero
Julia Elena Ovejero Martinez Team Lead, Publisher Success
Yoad Shloosh
Yoad Shloosh Team Lead, Publisher Success
Nimrod Groman
Nimrod Groman Team Lead, Publisher Success
Anat Schiff Team Lead, Client Operations
Slava Godkin Team Lead, Client Operations
Stav Mizrachi Team Lead, Client Operations
Nusya Liamin
Nusya Liamin Head of Web
Gershon Brainin
Gershon Brainin Director, R&D Engineering Solutions
Nonna Konstantinovsky
Nonna Konstantinovsky Team Lead, QA
LET'S TALK