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Our Story

Our story began in 2007, when three tech entrepreneurs had a vision
to automate online advertising. They began under the name Sekindo in
Israel, where they captured 25% market share and captured the attention
of Universal McCann, whom they joined.

 

Together, they expanded operations into 39 countries. In 2018, to meet
the worldwide growing demand for online video, they launched the video
discovery platform and rebranded as PRIMIS.

2019
2018
2017
2016
2014
2013
2012
2011
2009
2007
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Leading the revolution from video consumption, to Video Discovery
The Primis Unit, the leading video discovery platform for publishers, launched
A new value proposition is initiated
Reached 10B video ads served
First brand safety initiative with Double Verify
Entered the online video landscape
Sekindo joins the Universal McCann family
Reached 25% market share in Israel
Launch of Ad Server and Yield Optimization solutions
Sekindo, now Primis, was established
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January

 Data Layer; audience measurement and targeting

February

Video header bidding

March

Launch of our new website

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January

New content solutions and contextual optimization algorithm

March

Supply path optimization

April

GDPR compliance-IAB framework

May

Ad Server for Publishers

June

TAG Certified Against Fraud seal

July

Onboarding of MRC accredited brand safety solution

September

Launch of new native formats

November

Proprietary IVT Pre-Bid verification

Our Team
Rotem Shaul
Co. CEO
Eyal Betzalel
Co. CEO
Jacob Simkovich
Head of Marketing
Maayan Segal
Head of Customer Success & Operations
Mikhael Shvartsman
Head of Business Development, Publisher Solutions
Eyal Topper
Head of Publisher Success
Omri Polak
Head of Content
Rinat Avrina
Customer Success Executive
Dan Sharon
Customer Success Executive
Lotem Karmon
Senior Executive, Publisher Success
Alon Elbaz
Publisher Success Executive
Livnat Mor
Business Development Executive
Toar Mekaitan
Business Development Executive
Simcha Weil
Director of Marketing
Amir Rudner
R&D Video Team Leader
Nusya Liamin
R&D Web Team Leader
Gershon Brainin
R&D Production Services Team Leader
Victor Kislov
R&D Software Architect
Careers
Publisher Success Manager
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We are looking for a Rock star!

If you're an ambitious and self-driven individual this is the right place for you- Our department is responsible for supporting our partners by providing both business and technical solutions.

The Publisher Success Manager will be in charge of managing the accounts, strengthening the relationships with our partners and handling the day to day optimization in order to maximize each partner’s potential.

Come join a leading ad-tech company and play an essential part in our rapid growth.
B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
At least one year of proven work experience as an account manager or a similar role
Experience in working with digital publishers
Understanding of and/or experience in the AdTech industry
Excellent verbal and written communication
Fluent English- reading, writing and speaking
High attention to detail and multitasking
Strong analytical skills
SEND CV
Customer Success Manager
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Primis is expanding and we are looking for a customer success manager! Our customer success managers are responsible for managing the ongoing work with clients, providing them with online advertising solutions and assistance in order to achieve the company’s goals.

If you are a people-oriented individual with outstanding customer service skills, a great multitasker, analytical, proactive, thorough, ambitious, interested in self-development, and want a career in a promising and developing field — this is the right place for you!
B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
At least one year of proven work experience as an account manager or a similar role in the AdTech industry
Fluent English- Reading, writing and speaking
High attention to details
Strong Excel skills
SEND CV
Full-Stack Developer (PHP)
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We are looking for a developer to be a core factor in our development department, in a small and professional team that works on our Video infrastructure and applications.

Our system is complex and built in a 'cluster' format of 200 BackEnd & FrontEnd servers based on LAMP & No-SQL, has strong BI capabilities and a unique Predictions algorithms, so the candidate would have a very interesting environment to work in and would be able to influence a variety of aspects – from algorithms to statistics etc...

Our development team works tight and have several interfaces with the other company departments (business, product, and operations) so the candidate will feel his impact on the business every day.

This role requires strong problem solving, designing, coding and communication skills. Candidates must be able to work independently while being strongly team-oriented and results driven.
B.S. in Computer Science/ Mathematics from a known university
Strong and proven PHP programming experience (at least 1.5 years) including OOP, Event handling etc.
Experience with writing modular & reusable code.
Good understanding of the client/server architecture.
Good understanding of web concepts – DOM, CORS, Ajax etc...
Proficiency in MySQL or other Relational Database
Creative approach to problem-solving.
Strong programming, analysis and design skills
Self-motivated and quick learner
A BIG plus - Prior experience of working in Ad tech or understanding/working knowledge of concepts including floor price optimization, header bidding, SSP/DSP, DFP, AdX, Ad networks etc.
SEND CV
Data Scientist
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Primis is looking for an expert data scientist that will help us design and develop our unique content discovery engine, improve our video predictions and deliver personalized recommendations and insights that help distinguish Primis in the Video Discovery niche.


The candidate must have a solid background in applied machine learning and planning and building highly scalable data driven products. One that can innovate, love solving hard problems, and understand both technology and business.


In addition, he’ll need to have strong development skills and background, in order for him to be able to help design and develop also other projects and proprietary algorithms, and by that impact millions of users.

3+ hands-on experience with Big Data algorithms/models/systems at scale with at least one of the following: Machine learning (ML), Recommendation systems, Natural language processing (NLP), Neural networks and deep learning.
Experience with mathematical analysis methods, statistical tools, applied mathematics, analyzing data and predictive modeling.
3+ years of experience with at least one Server-Side language, preferred PHP or Python.
Experience with SQL and no-SQL databases such as: MySql, MariaDb, Vertica, Redis, Aerospike or similar.
B.Sc. in Computer Science/ Mathematics from a known university.
A plus - understanding of the client/server architecture and web environment concepts.
A big plus - Prior experience of working in Ad-Tech industry.
SEND CV
Business Development Manager
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We are looking for a highly-motivated Sales & Business Development Manager to play an essential part in our company’s growth.

 

The Business development manager will be in charge of identifying potential partnerships and negotiating with premium websites worldwide. Also, She/he will be in charge of managing the accounts, strengthening the relationships with the partners and handling the day to day optimization in order to maximize each partner’s potential.

 

This role requires a very motivated individual who can multitask between recruiting new publishers and optimizing existing account.

At least one year of proven work experience as an account manager or a similar role
Excellent communication skills
Knowledge of different types of media channels
Fluent English- Reading, writing and speaking
B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
Strong Excel skills
SEND CV
Junior Publisher Success Manager
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We are looking for a fresh, hungry and self-driven individual that is eager to gain experience in a leading and expanding industry from the best people out there! If you are a “people person” and not afraid of numbers or analysis, our team is the right place for you.

The Publisher Success Manager will be in charge of managing the accounts, strengthening the relationships with our partners and handling the day to day optimization in order to maximize each partner’s potential.

Come join a leading ad-tech company and play an essential part in our rapid growth.
Excellent communication skills (Both in person and over the phone)
Excellent writing skills and email communication strategies
High attention to details and strong analytical skills
Fluent English- Reading, writing and speaking
B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
Strong Excel skills
SEND CV
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McCann House TLV 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902




















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McCann House TLV 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902
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