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Our Story

Our story began in 2007, when three tech entrepreneurs had a vision
to automate online advertising. They began under the name Sekindo in
Israel, where they captured 25% market share and captured the attention
of Universal McCann, whom they joined.

 

Together, they expanded operations into 39 countries. In 2018, to meet
the worldwide growing demand for online video, they launched the video
discovery platform and rebranded as PRIMIS.

2020
2019
2018
2017
2016
2014
2013
2012
2011
2009
2007
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Establishing the Primis unit as the market leader in video discovery
Leading the revolution from video consumption, to Video Discovery
The Primis Unit, the leading video discovery platform for publishers, launched
A new value proposition is initiated
Reached 10B video ads served
First brand safety initiative with Double Verify
Entered the online video landscape
Sekindo joins the Universal McCann family
Reached 25% market share in Israel
Launch of Ad Server and Yield Optimization solutions
Sekindo, now Primis, was established
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January

New and Improved Publisher Dashboard launched

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January

Data Layer; audience measurement and targeting

February

Video header bidding

March

Launch of our new website

May

Enhanced contextual algorithms

July

Added app support

August

Closed Captions, new native skins

October

sellers.json and SupplyChain object support

November

Joined ID5 and IdentityLink

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January

New content solutions and contextual optimization algorithm

March

Supply path optimization

April

GDPR compliance-IAB framework

May

Ad Server for Publishers

June

TAG Certified Against Fraud seal

July

Onboarding of MRC accredited brand safety solution

September

Launch of new native formats

November

Proprietary IVT Pre-Bid verification

Our Team
Rotem Shaul
Co. CEO
Eyal Betzalel
Co. CEO
Jacob Simkovich
Head of Marketing
Maayan Segal
Head of Customer Success & Operations
Mikhael Shvartsman
Head of Business Development, Publisher Solutions
Eyal Topper
Head of Publisher Success
Omri Polak
Head of Content
Rinat Avrina
Customer Success Executive
Dan Sharon
Customer Success Executive
Lotem Karmon
Senior Executive, Publisher Success
Alon Elbaz
Publisher Success Executive
Livnat Mor
Business Development Executive
Toar Mekaitan
Business Development Executive
Simcha Weil
Director of Marketing
Nusya Liamin
R&D, Head of Web
Amir Rudner
R&D Video Team Leader
Gershon Brainin
R&D Production Services Team Leader
Victor Kislov
R&D Software Architect
Careers
Publisher Success Manager
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Our department is responsible for supporting our partners by providing both business and technical solutions.

 

The Publisher Success Manager will be in charge of managing the accounts, strengthening the relationships with our partners and handling the day to day optimization in order to maximize each partner’s potential.

 

Come join a leading ad-tech company and play an essential part in our rapid growth.

 
At least one year of proven work experience as an account manager or a similar role
Experience in working with digital publishers
Excellent communication skills (Both in person and over the phone)
Excellent writing skills and email communication strategies
High attention to details and strong analytical skills
Understanding of the Publishing and Ad-tech landscape
Fluent English- Reading, writing and speaking
B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
Strong Excel skills
SEND CV
Full-Stack Developer
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Primis is looking for a developer to be a core factor in our development department, in a small and professional team that works on our unique proprietary Video Player and other Video infrastructure applications.

 

The candidate will help design, develop and improve new and existing features and APIs for the Primis Player along other projects and proprietary algorithms, and by that impact millions of users.

 
Good understanding of the client/server architecture
Good understanding of web concepts – DOM, CORS, Ajax etc.
Strong knowledge (at least 2 years) with core Javascript language - thorough understanding of Objects, Prototypes, Event handling, cross-browser challenges etc.
Experience with at least one Object-Oriented Server-Side language (PHP/ Node-JS/ Python/ Java/ C#).
Familiarity and/or experience in MySQL or other Relational Database
Familiarity and/or experience with UNIX/ LINUX environment
A BIG plus – experience with native mobile apps development or writing sdk’s for android/ios
A BIG plus - Prior experience of working in Ad tech or understanding/working knowledge of concepts including floor price optimization, header bidding, SSP/DSP, DFP, AdX, Ad networks etc.
A plus – previous team lead experience
A plus - B.Sc. in Computer Science/ Mathematics from a known university
Experience with writing modular & reusable code
Creative approach to problem-solving
Strong programming, analysis and design skills
Self-motivated and quick learner
SEND CV
Content Marketing Manager
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We are looking for a Content Marketing Manager to join the Marketing department.

 

This is an exciting opportunity to guide the brand of a fast-growing and highly profitable company. You will also be working in the same building as the most successful marketing agency in the country!

 

At Primis, we are all about creating exciting and innovative technology that moves the needle for our users. Join us if you can take those achievements and turn them into truly engaging written content.

 

This position would be responsible for all written representation of the company and its brand. We are looking for a strategic thinker that is highly motivated and passionate about digital marketing, PR and writing. You will be responsible for community outreach on social channels and industry forums, as well as providing creative ideas for videos and other marketing content.

 
Native English speakers only
A relevant academic degree
2+ years in digital marketing, PR or journalism
Excellent writing skills and an eye for detail
Ability to take an idea from ideation to execution
Ability to work in a team
Active social media presence
SEND CV
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LET'S TALK

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McCann House TLV 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902




















PUBLISHERADVERTISERCONTENT PROVIDEROTHER


NORTH AMERICALATIN AMERICAEUROPEMIDDLE EASTASIA-PACIFICAFRICA


0-1M1M-5M5M-10M10M+

McCann House TLV 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902
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