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Our Story

Our story began in 2007, when three tech entrepreneurs had a vision
to automate online advertising. They began under the name Sekindo in
Israel, where they captured 25% market share and captured the attention
of Universal McCann, whom they joined.

 

Together, they expanded operations into 39 countries. In 2018, to meet
the worldwide growing demand for online video, they launched the video
discovery platform and rebranded as PRIMIS.

2020
2019
2018
2017
2016
2014
2013
2012
2011
2009
2007
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Establishing the Primis unit as the market leader in video discovery
Leading the revolution from video consumption, to Video Discovery
The Primis Unit, the leading video discovery platform for publishers, launched
A new value proposition is initiated
Reached 10B video ads served
First brand safety initiative with Double Verify
Entered the online video landscape
Sekindo joins the Universal McCann family
Reached 25% market share in Israel
Launch of Ad Server and Yield Optimization solutions
Sekindo, now Primis, was established
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January

New and Improved Publisher Dashboard launched

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January

Data Layer; audience measurement and targeting

February

Video header bidding

March

Launch of our new website

May

Enhanced contextual algorithms

July

Added app support

August

Closed Captions, new native skins

October

sellers.json and SupplyChain object support

November

Joined ID5 and IdentityLink

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January

New content solutions and contextual optimization algorithm

March

Supply path optimization

April

GDPR compliance-IAB framework

May

Ad Server for Publishers

June

TAG Certified Against Fraud seal

July

Onboarding of MRC accredited brand safety solution

September

Launch of new native formats

November

Proprietary IVT Pre-Bid verification

Our Team
Rotem Shaul
Co. CEO
Eyal Betzalel
Co. CEO
Jacob Simkovich
Head of Marketing
Maayan Segal
Head of Customer Success & Operations
Mikhael Shvartsman
Head of Business Development, Publisher Solutions
Eyal Topper
Head of Publisher Success
Omri Polak
Head of Content
Rinat Avrina
Customer Success Executive
Dan Sharon
Customer Success Executive
Lotem Karmon
Director of Publisher Operations
Livnat Mor
Business Development Executive
Toar Mekaitan
Business Development Executive
Simcha Weil
Director of Marketing
Nusya Liamin
R&D, Head of Web
Amir Rudner
R&D Video Team Leader
Gershon Brainin
R&D Production Services Team Leader
Victor Kislov
R&D Software Architect
Careers
Publisher Success Manager
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We are looking for a person with experience working with publishers and who truly understands their needs. A person that knows the Adtech ecosystem and is looking to join a stable yet drastically growing company.

 

Publisher Success Managers at Primis do much more than manage accounts. We support our publishers in any aspect, from technical assistance to business consultancy. We help our publishers to thrive amid the constant challenges that our industry and the world has to offer. We learn their needs and adjust ourselves to them.

 

A Publisher Success Manager must be a people person. Someone who can listen, learn and act quickly.

 

He or she will be in charge of all optimizations, upselling, and promoting the publisher’s needs internally. In simple words, they must be fully dedicated to the Publisher’s Success and growth.

 
At least two years of proven work experience as an account manager or a similar role in Adtech
Experience working with digital publishers (Not only APPs)
Excellent communication skills (written and verbal)
Excellent writing skills
High attention to detail and powerful analytical skills
Understanding of the Publishing and Adtech landscapes
Fluent English- Reading, writing and speaking
B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
Strong Excel skills
Oh… And hunger… lots of hunger for Success!!!
SEND CV
Marcom Manager
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We are looking for a marketing professional with experience working in advertising and brand growth in the B2B space.

 

This person should be well-rounded in digital marketing and be looking to join a fast-growing company. This is an exciting opportunity to guide the brand of a highly profitable company.

 

Primis is looking for a strategic thinker that has a proven track record of bringing real value to growing brands and can write a compelling call-to-action that gets more clicks than a 2006 Adam Sandler movie.

 

Responsibilities

 
  • Brand growth strategy and execution
 
  • Paid media strategy, especially Google, LinkedIn & Reddit
 
  • Ad copywriting
 
  • Proofreading and ensuring that all content is kept to a high standard
 
3+ years experience in B2B advertising
Experience with brand building and growth
Experience with taking a paid campaign from strategy through to execution
Written and spoken English at a native level
Relevant academic degree
Ability to work in a team
Creativity and strategic thinking are a must
An Advantage: Knowledge of ad tech industry
SEND CV
Business Development Manager
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Business development managers at Primis do much more than just sales, we prospect our leads, build relationships, and negotiate through long sales cycles with leading sites and publishers worldwide. You must be a people person, someone who can understand the specific needs of each and every publisher, and act accordingly.

 

We are looking for a person with experience in recruiting and working with publishers to join our growing publisher biz dev team. A person that knows publishers inside and outside and is looking to play an essential part in our company’s growth.

 

This role requires a very motivated individual who loves the thrill of a closed deal and can also multitask between recruiting new publishers, supporting the technical onboarding stage, and optimizing new accounts in the most critical phase.

 
At least one year of proven work experience in a similar role in Adtech
Previous experience successfully signing deals, driving revenue through prospecting, pitching, negotiating and renewing business with mid-tier & premium digital publishers
Network of digital publishers and direct connection
Fundamental understanding of the programmatic ecosystem, publisher landscape, and the online advertising industry
Excellent communication skills (written and verbal)
High attention to detail and powerful analytical skills
Fluent English- reading, writing and speaking
Self-motivated, goal and target-oriented executor that desires to be a key contributor and strong team player
B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
Strong Excel skills
SEND CV
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McCann House TLV 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902




















PUBLISHERADVERTISERCONTENT PROVIDEROTHER


NORTH AMERICALATIN AMERICAEUROPEMIDDLE EASTASIA-PACIFICAFRICA


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McCann House TLV 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902
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