Our Story

Our story began in 2007, when three tech entrepreneurs had a vision
to automate online advertising. They began under the name Sekindo in
Israel, where they captured 25% market share and captured the attention
of Universal McCann, whom they joined.


Together, they expanded operations into 39 countries. In 2018, to meet
the worldwide growing demand for online video, they launched the video
discovery platform and rebranded as PRIMIS.

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Establishing the Primis unit as the market leader in video discovery
Leading the revolution from video consumption, to Video Discovery
The Primis Unit, the leading video discovery platform for publishers, launched
A new value proposition is initiated
Reached 10B video ads served
First brand safety initiative with Double Verify
Entered the online video landscape
Sekindo joins the Universal McCann family
Reached 25% market share in Israel
Launch of Ad Server and Yield Optimization solutions
Sekindo, now Primis, was established

New and Improved Publisher Dashboard launched


Data Layer; audience measurement and targeting


Video header bidding


Launch of our new website


Enhanced contextual algorithms


Added app support


Closed Captions, new native skins


sellers.json and SupplyChain object support


Joined ID5 and IdentityLink


New content solutions and contextual optimization algorithm


Supply path optimization


GDPR compliance-IAB framework


Ad Server for Publishers


TAG Certified Against Fraud seal


Onboarding of MRC accredited brand safety solution


Launch of new native formats


Proprietary IVT Pre-Bid verification

Our Team
Rotem Shaul
Eyal Betzalel
Jacob Simkovich
Head of Marketing
Maayan Segal
Head of Customer Success & Operations
Mikhael Shvartsman
Head of Business Development, Publisher Solutions
Eyal Topper
Head of Publisher Success
Omri Polak
Head of Content
Rinat Avrina
Customer Success Executive
Dan Sharon
Customer Success Executive
Lotem Karmon
Director of Publisher Operations
Livnat Mor
Business Development Executive
Toar Mekaitan
Business Development Executive
Simcha Weil
Director of Marketing
Nusya Liamin
R&D, Head of Web
Amir Rudner
R&D Video Team Leader
Gershon Brainin
R&D Production Services Team Leader
Victor Kislov
R&D Software Architect
Publisher Success Manager

We are looking for a person with experience working with publishers and who truly understands their needs. A person that knows the Adtech ecosystem and is looking to join a stable yet drastically growing company.


Publisher Success Managers at Primis do much more than manage accounts. We support our publishers in any aspect, from technical assistance to business consultancy. We help our publishers to thrive amid the constant challenges that our industry and the world has to offer. We learn their needs and adjust ourselves to them.


A Publisher Success Manager must be a people person. Someone who can listen, learn and act quickly.


He or she will be in charge of all optimizations, upselling, and promoting the publisher’s needs internally. In simple words, they must be fully dedicated to the Publisher’s Success and growth.

At least two years of proven work experience as an account manager or a similar role in Adtech
Experience working with digital publishers (Not only APPs)
Excellent communication skills (written and verbal)
Excellent writing skills
High attention to detail and powerful analytical skills
Understanding of the Publishing and Adtech landscapes
Fluent English- Reading, writing and speaking
B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
Strong Excel skills
Oh… And hunger… lots of hunger for Success!!!
Junior Client Operations Manager

Primis is expanding! We are looking for a fresh, hungry and self-driven individual that is eager to gain experience in a leading and expanding industry from the best people out there!


Our client operations managers are responsible for managing the ongoing work with clients, providing them with online advertising solutions and assistance in order to achieve the company’s goals.


If you are a people-oriented individual with outstanding customer service skills, a great multitasker, high analytical skills, proactive, thorough, ambitious, interested in self-development, and want a career in a promising and developing field — this is the right place for you!

B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
Fluent English- Reading, writing and speaking
High attention to details
Strong Excel skills
Junior Publisher Success Manager

We are looking for a person who is eager to join the ad-tech industry and work hard to gain experience while achieving company goals. An individual who is self-driven, analytical, and most importantly, a people person.


The Publisher Success Manager will be in charge of managing accounts, strengthening relationships with our partners, and handling day-to-day optimizations to maximize each partner’s potential.


Come join a leading ad-tech company and play an essential part in our rapid growth.

B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
Fluent English- Reading, writing and speaking
Excellent communication skills (Both in person and over the phone)
Excellent writing skills and email communication strategies
High attention to detail and strong analytical skills
Strong Excel skills
1 year of experience in managing people or working in a team
Experience in sales is an advantage
Business Development Manager

Business development managers at Primis do much more than just sales, we prospect our leads, build relationships, and negotiate through long sales cycles with leading sites and publishers worldwide. You must be a people person, someone who can understand the specific needs of each and every publisher, and act accordingly.


We are looking for a person with experience in recruiting and working with publishers to join our growing publisher biz dev team. A person that knows publishers inside and outside and is looking to play an essential part in our company’s growth.


This role requires a very motivated individual who loves the thrill of a closed deal and can also multitask between recruiting new publishers, supporting the technical onboarding stage, and optimizing new accounts in the most critical phase.

At least one year of proven work experience in a similar role in Adtech
Previous experience successfully signing deals, driving revenue through prospecting, pitching, negotiating and renewing business with mid-tier & premium digital publishers
Network of digital publishers and direct connection
Fundamental understanding of the programmatic ecosystem, publisher landscape, and the online advertising industry
Excellent communication skills (written and verbal)
High attention to detail and powerful analytical skills
Fluent English- reading, writing and speaking
Self-motivated, goal and target-oriented executor that desires to be a key contributor and strong team player
B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
Strong Excel skills
QA Engineer

We are looking for a talented, detail-oriented and enthusiastic QA Engineer who is passionate about quality and is enthusiastic about the new cutting edge technology offered to consumers.


Our systems need to meet remarkably high standards of quality, performance and reliability, operating around the clock on a massive scale. You will design, plan and execute tests for software across a variety of n-tier architectures and cutting-edge technologies.


Our QA engineers own testing across various platforms like Mobile Web, Mobile Apps and Desktop browsers.


The person chosen for this position will have the opportunity to work closely with both business and technical teams.

2-3 Years of strong QA experience in the Ad-Tech industry
Experience with testing in a Linux environment
Web UI testing experience (HTTP, JavaScript, PHP)
Demonstrated experience with source code control systems (GIT preferred)
Familiar with defect tracking systems (Jira preferred)
Excellent oral and written communication skills
Strong analytic and problem-solving skills.
A plus - Background in testing online video
A plus - BS Computer Science or Engineering or equivalent
Marcom Manager

We are looking for a Marcom Manager to join the Marketing department.


This is an exciting opportunity to guide the brand of a fast-growing and highly profitable company. You will also be working in the same building as the most successful marketing agency in the country!


At Primis, we are all about creating exciting and innovative technology that moves the needle for our users. Join us if you can take those achievements and turn them into truly engaging written content.


This position would be responsible for all written representation of the company and its brand. We are looking for a strategic thinker that is highly motivated and passionate about digital marketing, PR and writing. You will be responsible for community outreach on social channels and industry forums, as well as providing creative ideas for videos and other marketing content.

Native English speakers only
A relevant academic degree
2+ years in digital marketing, PR or journalism
Excellent writing skills and an eye for detail
Ability to take an idea from ideation to execution
Ability to work in a team
Active social media presence


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McCann House TLV 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902




McCann House TLV 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902
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