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Our Story

Our story began in 2007, when three tech entrepreneurs had a vision
to automate online advertising. They began under the name Sekindo in
Israel, where they captured 25% market share and captured the attention
of Universal McCann, whom they joined.

 

Together, they expanded operations into 39 countries. In 2018, to meet
the worldwide growing demand for online video, they launched the video
discovery platform and rebranded as PRIMIS.

2020
2019
2018
2017
2016
2014
2013
2012
2011
2009
2007
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Establishing the Primis unit as the market leader in video discovery
Leading the revolution from video consumption, to Video Discovery
The Primis Unit, the leading video discovery platform for publishers, launched
A new value proposition is initiated
Reached 10B video ads served
First brand safety initiative with Double Verify
Entered the online video landscape
Sekindo joins the Universal McCann family
Reached 25% market share in Israel
Launch of Ad Server and Yield Optimization solutions
Sekindo, now Primis, was established
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January

New and Improved Publisher Dashboard launched

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January

Data Layer; audience measurement and targeting

February

Video header bidding

March

Launch of our new website

May

Enhanced contextual algorithms

July

Added app support

August

Closed Captions, new native skins

October

sellers.json and SupplyChain object support

November

Joined ID5 and IdentityLink

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January

New content solutions and contextual optimization algorithm

March

Supply path optimization

April

GDPR compliance-IAB framework

May

Ad Server for Publishers

June

TAG Certified Against Fraud seal

July

Onboarding of MRC accredited brand safety solution

September

Launch of new native formats

November

Proprietary IVT Pre-Bid verification

Our Team
Rotem Shaul
Co. CEO
Eyal Betzalel
Co. CEO
Jacob Simkovich
Head of Marketing
Maayan Segal
Head of Customer Success & Operations
Mikhael Shvartsman
Head of Business Development, Publisher Solutions
Eyal Topper
Head of Publisher Success
Omri Polak
Head of Content
Rinat Avrina
Customer Success Executive
Dan Sharon
Customer Success Executive
Lotem Karmon
Director of Publisher Operations
Livnat Mor
Business Development Executive
Toar Mekaitan
Business Development Executive
Simcha Weil
Director of Marketing
Nusya Liamin
R&D, Head of Web
Amir Rudner
R&D Video Team Leader
Gershon Brainin
R&D Production Services Team Leader
Victor Kislov
R&D Software Architect
Careers
Publisher Success Manager
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We are looking for a person with experience working with publishers and who truly understands their needs. A person that knows the Adtech ecosystem and is looking to join a stable yet drastically growing company.

 

Publisher Success Managers at Primis do much more than manage accounts. We support our publishers in any aspect, from technical assistance to business consultancy. We help our publishers to thrive amid the constant challenges that our industry and the world has to offer. We learn their needs and adjust ourselves to them.

 

A Publisher Success Manager must be a people person. Someone who can listen, learn and act quickly.

 

He or she will be in charge of all optimizations, upselling, and promoting the publisher’s needs internally. In simple words, they must be fully dedicated to the Publisher’s Success and growth.

 
At least two years of proven work experience as an account manager or a similar role in Adtech
Experience working with digital publishers (Not only APPs)
Excellent communication skills (written and verbal)
Excellent writing skills
High attention to detail and powerful analytical skills
Understanding of the Publishing and Adtech landscapes
Fluent English- Reading, writing and speaking
B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
Strong Excel skills
Oh… And hunger… lots of hunger for Success!!!
SEND CV
SDK Developer
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Primis is looking for a developer to be a core factor in our development department, in a small and professional team that works on our unique proprietary Video Player and other Video infrastructure applications.

 

The candidate will help lead, design, develop and improve our newly developed SDK for native Android and iOS apps, along with features and API integrations for the Primis Player, and by that impact millions of users.

3+ years experience with native Android or iOS applications/SDKs (knowledge in both platforms is a big advantage)
Excellent knowledge in Kotlin/java or/and Swift/objective-C
Hands-on experience in the full lifecycle of Android/iOS application development
Proficiency with Android/iOS development environments
Good understanding of web concepts (DOM, CORS, Ajax) and familiarity of the javascript language (previous experience as a web developer is a big plus)
A Quick learner, Passionate about mobile development and want to learn all platform nuances in order to be a better coder
An Advantage: B.Sc. in Computer Science from a known university
An Advantage: Experience leading a mobile development project
An Advantage: Successfully published apps in the market
An Advantage: Hands-on experience developing a mobile SDK - reference app, code examples, API documentation, etc
An Advantage: Prior experience of working in Ad tech or understanding/working knowledge of concepts including floor price optimization, header bidding, SSP/DSP, DFP, AdX, Ad networks etc.
SEND CV
Business Development Manager
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Business development managers at Primis do much more than just sales, we prospect our leads, build relationships, and negotiate through long sales cycles with leading sites and publishers worldwide. You must be a people person, someone who can understand the specific needs of each and every publisher, and act accordingly.

 

We are looking for a person with experience in recruiting and working with publishers to join our growing publisher biz dev team. A person that knows publishers inside and outside and is looking to play an essential part in our company’s growth.

 

This role requires a very motivated individual who loves the thrill of a closed deal and can also multitask between recruiting new publishers, supporting the technical onboarding stage, and optimizing new accounts in the most critical phase.

 
At least one year of proven work experience in a similar role in Adtech
Previous experience successfully signing deals, driving revenue through prospecting, pitching, negotiating and renewing business with mid-tier & premium digital publishers
Network of digital publishers and direct connection
Fundamental understanding of the programmatic ecosystem, publisher landscape, and the online advertising industry
Excellent communication skills (written and verbal)
High attention to detail and powerful analytical skills
Fluent English- reading, writing and speaking
Self-motivated, goal and target-oriented executor that desires to be a key contributor and strong team player
B.A/ B.Sc. degree in Economics/Finance/Communication/Management or equivalent
Strong Excel skills
SEND CV
Full-Stack Developer
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Primis is looking for a developer to be a core factor in our development department, in a small and professional team that works on our unique proprietary Video Player and other Video infrastructure applications.

 

The candidate will help design, develop and improve new and existing features and APIs for the Primis Player along other projects and proprietary algorithms, and by that impact millions of users.

 
Good understanding of the client/server architecture
Good understanding of web concepts – DOM, CORS, Ajax etc.
Strong knowledge (at least 2 years) with core Javascript language - thorough understanding of Objects, Prototypes, Event handling, cross-browser challenges etc.
Experience with at least one Object-Oriented Server-Side language (PHP/ Node-JS/ Python/ Java/ C#).
Familiarity and/or experience in MySQL or other Relational Database
Familiarity and/or experience with UNIX/ LINUX environment
A BIG plus – experience with native mobile apps development or writing sdk’s for android/ios
A BIG plus - Prior experience of working in Ad tech or understanding/working knowledge of concepts including floor price optimization, header bidding, SSP/DSP, DFP, AdX, Ad networks etc.
A plus – previous team lead experience
A plus - B.Sc. in Computer Science/ Mathematics from a known university
Experience with writing modular & reusable code
Creative approach to problem-solving
Strong programming, analysis and design skills
Self-motivated and quick learner
SEND CV
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McCann House TLV 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902




















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McCann House TLV 2A Raoul Wallenberg St. Tel Aviv, Israel 6971902
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