THE YEARS
ESTABLISHING THE PRIMIS UNIT
AS THE MARKET LEADER
IN VIDEO DISCOVERY
LEADING THE REVOLUTION
FROM VIDEO CONSUMPTION,
TO VIDEO DISCOVERY
New value proposition is initiated
Reached 10B video ads served
First brand safety initiative with Double Verify
Entered the online video landscape
Sekindo joins the Universal McCann family
Reached 25% market share in Israel
Launch of ad server and yield optimization solutions
Sekindo, now Primis, established