THROUGH
THE YEARS
2 0 2 2

ESTABLISHING THE PRIMIS UNIT
AS THE MARKET LEADER
IN VIDEO DISCOVERY

JAN

New and Improved
Publisher
Dashboard
launched

MAY

Out-of-the-box RTB capabilities

JUN

New and improved playlist features

AUG

Primis Next

NOV

Audience extension

DEC

SDKs for apps

2 0 2 1

LEADING THE REVOLUTION
FROM VIDEO CONSUMPTION,
TO VIDEO DISCOVERY

JAN

Data Layer;
audience measurement
and targeting

FEB

Video header bidding

MAR

Launch of our
new website

MAY

Enhanced contextual algorithms

JUL

Added app support

AUG

Closed Captions, new native skins

OCT

json and SupplyChain object support

NOV

Joined ID5 and IdentityLink

2 0 2 0
JAN

Primis, the leading Video Discovery platform for publishers, is launched!

MAR

Supply path optimization

APR

GDPR compliance-IAB framework

MAY

Ad Server for Publishers

JUN

TAG Certified Against Fraud seal

JUL

Onboarding of MRC accredited brand safety solution

SEP

Launch of new native formats

NOV

Proprietary IVT Pre-Bid verification

2 0 1 9

New value proposition is initiated

JAN

New content solutions and contextual optimization algorithm

MAR

Supply path optimization

APR

GDPR compliance-IAB framework

MAY

Ad Server for Publishers

JUN

TAG Certified Against Fraud seal

JUL

Onboarding of MRC accredited brand safety solution

SEP

Launch of new native formats

NOV

Proprietary IVT Pre-Bid verification

2 0 1 8

Reached 10B video ads served


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2 0 1 7

First brand safety initiative with Double Verify

2 0 1 6

Entered the online video landscape

2 0 1 4

Sekindo joins the Universal McCann family

2 0 1 3

Reached 25% market share in Israel

2 0 1 2

Launch of ad server and yield optimization solutions

2 0 1 1

Sekindo, now Primis, established

NUESTRO EQUIPO
Rotem Shaul Co. CEO
Eyal Betzalel Co. CEO
Maayan Segal VP, Clientes
Mikhael Shvartsman VP, Desarrollo de Negocios
Eyal Topper VP, Publishers
Lior Shvo VP, Marketing
Omri Polak Jefe de Contenido
Rachel Cohen Jefa de Producto
Rinat Avrina Directora, Desarrollo de Negocios, Clientes
Toar Mekaiten Director, Desarrollo de Negocios y Operaciones, Publishers
Amir Rudner Director, R&D, Video Group
Lotem Karmon Director de Publisher Operations
Simcha Weil Director de Marketing
Livnat Mor Ejecutiva Sénior, Desarrollo de Negocios
Ariel Hasson
Ariel Hasson Jefe de Equipo, Demand Operations
Adar Kleinman
Adar Kleinman Ejecutive Sénior, Desarrollo de Negocios
Hila Nakash Ejecutive Sénior, Desarrollo de Negocios
Dan Sharon Gerente de Producto
Julia Ovejero
Julia Elena Ovejero Martinez Jefa de Equipo, Publisher Success
Yoad Shloosh
Yoad Shloosh Jefe de Equipo, Publisher Success
Nimrod Groman
Nimrod Groman Jefe de Equipo, Publisher Success
Anat Schiff Jefa de Equipo, Operaciones del Cliente
Slava Godkin Jefe de Equipo, Operaciones del Cliente
Stav Mizrachi Jefa de Equipo, Operaciones del Cliente
Nusya Liamin Jefa de Desarrollo Web
Gershon Brainin Director, R&D Soluciones de Ingeniería
Nonna Konstantinovsky
Nonna Kontastantinovsky Jefa de Equipo, QA
HABLEMOS