THROUGH
THE YEARS
2 0 2 2

ESTABLISHING THE PRIMIS UNIT
AS THE MARKET LEADER
IN VIDEO DISCOVERY

JAN

New and Improved
Publisher
Dashboard
launched

MAY

Out-of-the-box RTB capabilities

JUN

New and improved playlist features

AUG

Primis Next

NOV

Audience extension

DEC

SDKs for apps

2 0 2 1

LEADING THE REVOLUTION
FROM VIDEO CONSUMPTION,
TO VIDEO DISCOVERY

JAN

Data Layer;
audience measurement
and targeting

FEB

Video header bidding

MAR

Launch of our
new website

MAY

Enhanced contextual algorithms

JUL

Added app support

AUG

Closed Captions, new native skins

OCT

json and SupplyChain object support

NOV

Joined ID5 and IdentityLink

2 0 2 0
JAN

Primis, the leading Video Discovery platform for publishers, is launched!

MAR

Supply path optimization

APR

GDPR compliance-IAB framework

MAY

Ad Server for Publishers

JUN

TAG Certified Against Fraud seal

JUL

Onboarding of MRC accredited brand safety solution

SEP

Launch of new native formats

NOV

Proprietary IVT Pre-Bid verification

2 0 1 9

New value proposition is initiated

JAN

New content solutions and contextual optimization algorithm

MAR

Supply path optimization

APR

GDPR compliance-IAB framework

MAY

Ad Server for Publishers

JUN

TAG Certified Against Fraud seal

JUL

Onboarding of MRC accredited brand safety solution

SEP

Launch of new native formats

NOV

Proprietary IVT Pre-Bid verification

2 0 1 8

Reached 10B video ads served

2 0 1 7

First brand safety initiative with Double Verify

2 0 1 6

Entered the online video landscape

2 0 1 4

Sekindo joins the Universal McCann family

2 0 1 3

Reached 25% market share in Israel

2 0 1 2

Launch of ad server and yield optimization solutions

2 0 1 1

Sekindo, now Primis, established

NUESTRO EQUIPO
Rotem Shaul Co. CEO
Eyal Betzalel Co. CEO
Maayan Segal
Maayan Segal VP, Clientes
Toar Mekaiten VP, Desarrollo de Negocios
Eyal Topper VP, Publishers
Lior Shvo
Lior Shvo VP, Marketing
Amir Rudner VP, R&D
Omri
Omri Polak Jefe de Contenido
Rachel Cohen Jefa de Producto
Lotem Karmon Jefe de Publisher Operations
Rinat Avrina Directora, Desarrollo de Negocios, Clientes
Simcha Weil Director, Marketing
Ariel Hasson
Ariel Hasson Director, Demand Operations
Livnat Mor Directora, Alianzas Estratégicas, Sellers.guide by Primis
Dan Sharon Director, Producto
Julia Ovejero
Julia Elena Ovejero Martinez Directora, Publisher Success
Yoad Shloosh
Yoad Shloosh Director, Publisher Success
Adar Kleinman
Adar Kleinman Ejecutive Sénior, Desarrollo de Negocios
Hila Nakash Ejecutive Sénior, Desarrollo de Negocios
Leor Carmon
Leor Carmon Jefe de Equipo, Publisher Success
Nimrod Groman
Nimrod Groman Jefe de Equipo, Publisher Success
Udi
Udi Michael Jefe de Equipo, Publisher Success
Anat Schiff Jefa de Equipo, Operaciones del Cliente
Slava Godkin Jefe de Equipo, Operaciones del Cliente
Stav Mizrachi Jefa de Equipo, Operaciones del Cliente
Nusya Liamin R&D Directora, Grupo Plataforma
Gershon Brainin R&D Director
Nonna Konstantinovsky
Nonna Kontastantinovsky R&D Directora, QA Groupo
HABLEMOS