Not long ago, publishers were able to make good money relatively easily. Since then, a lot has changed in the digital publishing industry.
One element of the industry that has changed dramatically has been video. Video didn’t use to be so important, because it was harder to produce, host, and consume.
Now, as high-speed broadband connections have become more prevalent and mobile devices have faster processors, it’s become significantly easier to watch video. Technological advancements, like smartphones and other mobile devices, faster internet, and the roll-out of 5G have only accelerated this trend.
Many publishers have tried to create their own new supply of video inventory, but the platforms have grown faster because their tech is stronger and they are able to invest more to maintain their competitive advantage. One particular competitive advantage that these platforms have is Video Discovery, an automated technology that recommends video content to users that is relevant to their interests to keep them consuming more video content.
How Can Independent Publishers Use Video Discovery?
Publishers have been unable to deploy this technology, either because they are unaware of Video Discovery or incapable of executing it successfully. Their attempts have been limited to manual deployment in most cases. Any follow-up videos do not take advantage of user interest or contextual relevance, making them appear more random - which does not improve engagement.
We’ve created this guide to help independent publishers learn the methods big tech platforms use to keep user attention and earn growing parts of the ad budget cake. If you want to learn everything publishers need to know about accelerating video consumption, leading to an even bigger increase in video monetization, then this is the guide for you.
Doing video better by getting users to consume more video is the ultimate goal. Using Video Discovery like the big platforms do can give publishers a big advantage.
In this white paper, you will learn:
- Why all the big publishers and platforms are using video discovery on their sites and apps.
- The best practices to deliver a great user experience with video.
- How discovery technology can change everything you thought you knew about video monetization!
If you’re interested in learning more about how to best set up your video monetization strategy, then download our comprehensive guide here.