Nobody needs to be reminded that 2020 was a year unlike any other, and not in a good way. But, if you were working in digital publishing, the onset of Covid-19 saw an increase in video consumption and engagement that exceeded expectations, and publishers displaying video benefitted tremendously.
We reviewed the playlists to find the most engaging videos of 2020, and here are the five winners! You can check them out on the player below.
6 Brilliant Burger Recipes You Need To Try | Twisted
Sometimes there’s no better way to satisfy a hungry stomach than with a tasty burger. With the vast majority of us spending so much time at home, 2020 saw a rise in food videos as viewers harnessed their inner chef. This mouth-watering video by Jungle Creation’s Twisted channel was exactly the type of video our users craved, with 8.13% of users pausing the video on their favorite recipe.
High School Sweethearts Have a Social Distancing Wedding Amidst Coronavirus Pandemic | Jukin Media
This couple of high school sweethearts reconnected after many years. They fell in love all over again and decided to get married. However, the coronavirus pandemic quashed their much-anticipated wedding plans for April 2020. Nevertheless, the couple hosted a quarantine wedding, and this feel-good story in the midst of the pandemic was a huge hit! Showing love does conquer all; this unexpected wedding video had 11.73% engagement and kept Primis users watching.
Fire Emblem: Three Houses Review – Fire Emblem Fans Only? | WatchMojo
The gaming vertical was one of the most successful during 2020. The video review of the game the Three Houses from the Fire Emblem series had gamers watching in droves, with high engagement metrics, accumulating 650 likes.
Stocks Recover on Reduced Fears Over Trump | Reuters Business
With the election on the horizon, and the pandemic raging, the news that former United States President Donald Trump had been diagnosed with Covid-19 brought the markets and our users to a standstill. As this story developed, Reuter’s video depicting the recovery of Trump and the market was a must-watch in the business world, with a resounding 21.51% of users engaging with the video.
Conor McGregor Accepts UFC Bout Against Dustin Poirier | Sports Illustrated
This video by Sports Illustrated, like the aforementioned fight, was a knockout for Primis users. The anticipation for fan-favorite Connor McGregor’s fight against Dustin Poirier on Jan 23 had 82.95% of Primis users watching at least 50% of the video.
What We’ve Learned About Video in 2021
It’s no surprise that the top videos for engagement closely follow the biggest trends of 2020, but what can publishers and content providers take away from these results?
Having access to an extensive, engaging video library works. 2020 set the stage for high-quality, contextually relevant video content, with users interacting with pages that featured videos on trending and emotive topics. And, although 2021 has just begun, that trend is set to continue.