Today’s publishers prioritize video content, and they know exactly why. Research shows that US adults spend nearly 2 hours a day consuming digital video content, and on average, people spend more than 2.5x as much time on pages with video compared to those without.
On the monetization side, publishers know that advertisers are looking for a more impactful way to reach audiences. In the era of banner blindness, having the ability to capture an audience’s attention is worth its weight in gold, so publishers focus their efforts on creating engaging video content.
Many publishers worry about production costs, lengthy creation times, and a lack of flexibility. However, embracing video doesn’t have to be so intimidating, as new and innovative tools offer endless possibilities for publishers, without any need for expensive equipment.
The current challenge is choosing the right tool to fit your needs. At Primis, we offer our publishing partners access to our content creation team, who use various video creation tools to produce high-quality content just for them. In case you want to begin creating your own videos and aren’t one of our partners, I have reviewed five different tools, each offering a unique and interesting approach with its own pros and cons.
1. Wibbitz – Make your voice heard
What it’s all about: This web-based video creation platform offers advanced editing & branding capabilities.
Thumbs up: In addition to a large media library and a variety of brand customization options, Wibbitz is constantly improving the platform’s features and its collaborations with visual and audio content platforms. It also offers integrations with other voice-based tools. In 2019, the company collaborated with Mail Plus and the Amazon Echo Show.
Thumbs down: The high quality offered by Wibbitz comes with a price and even though it’s still much cheaper than traditional video production, Wibbitz is not only a force but also a cost to be reckoned with. It now offers a free trial though, and some lower pricing plans for smaller businesses, so you can give it a try before you commit.
2. Magisto – Easy as 1-2-3
What it’s all about: By following three easy steps, Magisto users are able to automatically generate a smart video that fits their needs, based on a library of ready-made templates.
Thumbs up: This simple creation process is also available on Magisto’s mobile apps, and users enjoy a wide array of editing styles that cater to every business goal, special occasion, and mood. Advanced price plans offer more branding and analytics capabilities.
Thumbs down: The auto-generated video is created at the expense of some control over the editing process.
3. Biteable – Standout videos in a snap
What it’s all about: Make videos that move people to action with the Biteable video maker. Start with a ready-to-edit video template, or from scratch, and share your video in minutes.
Thumbs up: Alongside Biteable’s hefty media and animation library, all users have access to 1000+ ready-to-edit video templates designed to reduce time and hassle. Biteable’s simple yet powerful video editor makes it easy to customize and resize videos for every message and every platform.
Thumbs down: Although most Biteable features are available for free, users will need to sign up for a (free) account before getting started. Videos created on Biteable’s free plan also include a watermark — you’ll have to upgrade to get rid of it.
4. Promo – Show business
What it’s all about: Promo enables the easy creation of marketing and business videos meant for social media distribution, using customizable templates.
Thumbs up: Promo puts businesses at the center, and it shows. Alongside its intuitive editor, it offers a large content library with both visual and audio assets, and easy conversion of videos to fit different channels.
Thumbs down: The free version offers rather short videos and limited customization options. Since this is a product meant for marketers, these are two crucial capabilities one would have to pay for.
5. Powtoon – Your animation explanation station
What it’s all about: Powtoon is mainly focused on animated videos of the explanatory kind. Elevate your tutorials, intro videos, and presentations with a simple solution for what was previously considered the most complex form of video creation.
Thumbs up: Powtoon is perfect for the use cases we’ve mentioned and offers a vast variety of animations to work with. It turns complicated procedures into entertaining experiences. The company also offers exceptional customer service and a strong community to draw inspiration from.
Thumbs down: Working with Powtoon, chances are you’ll meet paywalled content and some buggy BETA features. Less-than-techie users have also reported a difficult first encounter with the interface.
As you can see, there is a world of options for inexperienced video creators to choose from. Whether you choose to expand your video portfolio with the Primis content creation team, work with one of the tools listed above, or outsource the activities entirely, video creation is more accessible than ever. The results can meet the highest standards and even match the look and feel of leading news websites. This exciting video creation revolution gives publishers something far more valuable than a video clip. It provides them with a new sense of creative freedom and the ability to share their message effectively using any form of content.