Today, people are consuming more online video than ever before, and that trend is only set to get stronger.
With advances in technology for mobile devices and the near-ubiquity of smartphones, there has arisen a veritable renaissance of video consumption.
5G connectivity will take that to an even higher level. With speeds 10 to 100 times faster than current 4G connectivity, it will make video viewing on mobile devices a more seamless experience
At the same time, digital video advertising is outpacing all other forms of advertising. For publishers and content producers, the opportunity – already large – will grow even more with 5G.
How Does The Video Consumption Renaissance Affect Me?
As with any major shift in consumer behaviour, there will be winners and losers. If you are ready for it, there are huge benefits to reap. We put together all of our best data-based tactics to make sure the huge increase of video consumption happens on your digital assets. If you want to learn everything publishers need to know about increasing video consumption, leading to an even bigger increase in video monetization, then this is the guide for you.
In this guide we packed as many actionable insights as possible, in the interest of helping publishers get ready for the massive changes and challenges 5G technology will create for their business models
Head of Marketing, Primis
In this Whitepaper, you will learn:
- What’s driving this dramatic increase in video consumption.
- The evolving consumer video consumption habits.
- Actionable tactics you can deploy to take advantage of these trends to improve engagement, viewing duration, and ultimately monetization
If you’re interested in learning more about how to best prepare your ad ops strategy for this impending shift, then download our comprehensive guide here.