Why Video is GOOD for Your User Experience

Why Video is GOOD for Your User Experience
Video has become really important to users, to the point where they are now expecting it everywhere. With the recent advances in internet technology and infrastructure, these visitors are expecting a seamless digital user experience... and hiccups in performance are simply no longer tolerated. 

That is why it’s no surprise that many publishers worry about giving their users a good experience, especially due to the widespread perception that video may be harmful to website UX.

Video and Your Publishing Strategy

Publishers aren’t just integrating more videos into their content mix because it’s expected of them. Here are a few other reasons why video is so crucial to your publishing strategy:

Ok, so now you’re convinced that video is important, but if video creates a bad user experience then it’s better not to make the investment. On the contrary, when done right, video not only improves user experience, it can actually enhance the user's journey and increase their time on your site. 

Key Video Elements for Improving UX

Here are the major factors to consider when utilizing video to enhance your UX:

Sound Advice

Don’t surprise your users with audio content then depend on them to figure out how to mute it if they don’t want to listen. Auto-mute should be the default setting, and volume should not be allowed unless the user makes a deliberate decision to listen to a video. If you are successful in matching the right video to the right user, then they may decide that they would like to listen as well.

Download the complete guide to video monetization

A Strong Start

Capture user attention from the start. The first few seconds determine whether the user will engage with your video content. So, start strong and make sure to be interesting from the very beginning. Remember, users’ attention spans are not to be taken for granted.

Keep It Short

Short videos (up to 2 minutes) get the most significant engagement, so there is no time to waste. Make your message accurate and to the point.

[caption id="attachment_1101" align="alignnone" width="870"]Average engagement vs. Video Length https://www.vidioh.co.uk/what-is-the-optimal-video-length/[/caption]

Give Users Control

Now that your users are watching your video, make sure that they have full control over interacting with the player. They should be able to intuitively discover all of the features of the unit, from volume, to fullscreen, to recommended content or even sharing on social media.

Remember, interaction can not just improve the user experience, it also means that there are more possibilities for video monetization.

Ease and Accessibility

Add a written title and description and closed captions to let the user decide how to consume the information. Another feature that improves accessibility is the collapsing player, which lets the user follow the video while scrolling between pages.

The Future of Video in User Experience

In the fast-paced technological landscape in which we work, it’s important to keep up to date with the latest trends in website design, UX and other features improving video playing on websites. 

However, as we’ve seen above, there is no substitute for putting yourself in the user’s shoes and delivering to them what they want. Respect your users, deliver them content that they are looking for, and give them control over their experience. Then you’ll be sure to reap the rewards of engagement and monetization that make video such a lucrative medium.