Associated Press Selects Primis as Video Content Syndication Provider

Associated Press Selects Primis as Video Content Syndication Provider

This article appeared in Yahoo Finance on February 7, 2022

Leading Video Discovery Platform is now offering AP content to all publishing partners.

Primis (a part of Universal McCann and Interpublic Group) today announced it will distribute content from The Associated Press across the Primis network.

The collaboration enables Primis to add a globally recognized, high-quality content provider to its extensive video content library. AP video content will now be available via video discovery to Primis publishing partners.

Primis continues to develop strategic partnerships with leading content providers in order to provide its publishing partners with a vast array of high-quality video content for use on the video discovery unit. AP joins content providers like Reuters, Live Nation, USA Today, Jukin Media, Jungle Creations, Video Elephant, WatchMojo, and others.

“We are excited to have the opportunity to work with The Associated Press in order to offer outstanding content that the company provides in our Video Discovery library,” said Omri Polak, Head of Content at Primis. “The engaging and trustworthy content that AP produces is highly coveted by our publishing partners and their users.”

Primis partners with a global network of publishers with a focus in business, financial, national and international topics.

The Associated Press is recognized throughout the world as a trusted provider of factual, unbiased content.