Primis Announces Expansion of Its Net15 Payment Initiative

Primis Announces Expansion of Its Net15 Payment Initiative
We are pleased to announce our commitment to extending our Net15 payment initiative through the end of 2021. The program was designed to provide digital publishers, vendors, and business partners additional liquidity through faster payments and resolution of accounts within 15 days.

"We launched our Net15 effort during the pandemic to help support the industry and our partners who were navigating uncertain economic conditions," said Rotem Shaul, co-founder, and co-CEO of Primis. "While we are optimistic about the health of the sector and are seeing growth, we feel that it is our obligation to continue to support our partners and create a market with the best possible conditions."

As a company, we understand that payment terms throughout the industry are continually growing. According to Oraex, 60-day terms are now common. This puts considerable strain across all supply chain areas, and publishers often wait months for payment.
"Even before the pandemic, payment terms within adtech were continually pushed out, and it created a lot of financial strain for many publishers...We would like to applaud Primis for their commitment in offering payment terms of net15 days and supporting their publisher partners."

Nicole Antonelli, Senior Marketing Manager at, Inc.

"We are hoping that others in the industry will follow our lead and improve payment terms," continued Shaul. "When we ease the flow of money within the industry, everyone benefits, and the overall health of the industry improves."

Features of Net15

  • Help partners with favorable terms

  • Settlement terms are reduced to net15 days

  • Primis publishers able to act quicker and more efficiently with cash flow