Primis & IAB Europe
Primis’s platform is compatible with IAB Europe GDPR "Transparency & Consent Framework" launched on 24th April 2018. This framework has a simple objective – to help all parties in the digital advertising chain ensure that they comply with the new regulations when processing personal data or accessing non-personal or personal data on user devices.
As such, we strongly advise you to use this framework as it has been adopted widely by the Ad-Tech community since it was launched.
If you decide to work with this framework, our platform will automatically detect if the user is GDPR sensitive and digest the user’s consents accordingly.
In any case a publisher decides not to implement one of the approved IAB Consent Management Platforms (CMP), once the user is GDPR sensitive, our platform will automatically classify such opportunity as ‘no consent’. In these cases you can probably expect a decrease in earnings.
Let's Talk GDPR Compliance
For any issues or questions regarding these new privacy requirements, please don’t hesitate to reach out to firstname.lastname@example.org.