Primis is proud to announce that we have been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, together with a select group of advertising industry leaders.
About TAG Accreditation
This accreditation is another example of our continued commitment to providing our unique video solutions in a clean and safe advertising supply chain.
The accreditation fits in with our belief in an advertising industry which is safe, fair, and providing true value to all partners involved. We promote this vision in a number of ways:
- Direct integration of our product on our publisher partners’ websites, as there is no technological substitute to a personal and trusting relationship with our partners.
- Rigorous brand safety vetting through two MRC accredited vendors,
insuring the authenticity and quality of every impression. This is in addition to our own propriety IVT pre-bid verification tool.
- Commitment to integrating ads.txt in 100% of our publishers, increasing transparency in the supply chain and giving publishers more control over their inventory.
- The TAG seal provides another layer insuring quality and transparency, underlining the importance of a clean and safe digital environment.
We are very pleased at the steps Primis has taken to achieve the TAG Certified Against Fraud Seal and fight fraud through other steps. Only by working together as an industry can we tackle this difficult and ever-evolving threat, and we plan to continue to work closely with Primis to build a safer and more transparent digital advertising industry.
About the Trustworthy Accountability Group (TAG)
The Trustworthy Accountability Group (TAG) is a worldwide certification program battling criminal movement and promoting trust in the digital advertising industry. Primis’s adherence to TAG’s strict standards shows our support for the program, as well as our commitment to promote a safer and cleaner advertising landscape.