Primis, the industry leader in video discovery technology, has been officially enrolled in the Verified by TAG program through independent validation by a third-party auditor. This is the third year in a row that Primis has been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, together with a select group of advertising industry leaders.
ABOUT TAG ACCREDITATION
TAG launched its Certified Against Fraud Program in 2016 to combat invalid traffic in the digital advertising supply chain. Companies that are shown to abide by the Certified Against Fraud Guidelines receive the Certified Against Fraud Seal.
By encouraging legitimate participants in the digital advertising supply chain to meet these standards, the TAG Certified Against Fraud Program has been shown to be an effective tool in reducing fraudulent invalid traffic in the digital advertising supply chain.
TAG AND PRIMIS
This accreditation is another example of our continued commitment to providing our unique video solutions in a clean and safe advertising supply chain.
The accreditation fits in with our belief that the advertising industry should be safe, fair, and provide true value to all parties involved, especially for publishers. We promote this vision in a number of ways:
“Primis has for the third year in a row demonstrated its commitment to providing a strong product and valuing fraud protection,” said Mike Zaneis, CEO of TAG. “This year, Primis went a step further by cooperating with a third party to earn our certification via independent validation, thus setting an even higher level of accountability for its efforts. We look forward to continuing to raise the bar for fraud protection in the digital advertising industry.”
This year, Primis achieved the Certified Against Fraud seal through independent validation by a third-party auditor and met requirements in the category of intermediary. This seal applies to the company’s global operations and expires on March 1, 2021.
ABOUT THE TRUSTWORTHY ACCOUNTABILITY GROUP (TAG)
The Trustworthy Accountability Group (TAG) is a worldwide certification program battling criminal movement and promoting trust in the digital advertising industry. Primis’s adherence to TAG’s strict standards shows support for the program, as well as commitment to promote a safer and cleaner advertising landscape.