We are delighted to announce that we received the coveted Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG) for the fourth consecutive year. TAG is an advertising initiative that aims to combat fraudulent and criminal activity in the digital advertising space.
TAG certification fits with our core values. They make the advertising industry safer and fairer and provide real value to all parties involved, especially our publishers. We are honored to once again achieve the TAG Certified Against Fraud Seal. We continue to support their anti-fraudulent efforts and build trustworthy relationships with our partners to create a brand-safe environment.
We constantly work to enhance our IVT pre-bid verification tool to meet today’s brand-safe marketers’ needs. We also carry out extensive brand safety examinations with the use of MRC-accredited vendor Human. Our platform integrates ads.txt in all publishers, enabling transparency while granting them a significant amount of control over their inventory.
“Success in tackling complex supply chain challenges like fraud in digital advertising requires broad collaboration, and we are pleased to recognize Primis for the high standards it continues to set to fight fraud in our industry. Year after year, Primis has walked the walk by achieving the TAG Certified Against Fraud Seal, and we look forward to continuing to work with them on these issues going forward.”
Mike Zaneis, CEO of TAG.
TAG is the leading global standards program around criminal activity and brand safety. An increasing number of companies have opted to certify their global operations. To secure recertification, Primis underwent a rigorous audit from an independent third-party auditor.