"We are honored to earn the TAG Certified Against Fraud Seal once again. We will continue to support their anti-fraud efforts to build a brand-safe environment, in line with our core values," said Dan Sharon, Product Manager at Primis. "As a member of the TAG program, we are working to reduce fraudulent invalid traffic in the ad tech supply chain, making digital advertising safer, more transparent, and delivering real value to our publishers and the industry as a whole."
Primis continues to improve its IVT pre-bid verification tool to better meet and address the needs of today's brand-safe marketers. The company also runs thorough brand safety checks with MRC-accredited vendor Human, and integrates ads.txt into all publishers, providing greater transparency. The company’s Sellers.guide initiative and new free Wizard tool have been helping hundreds of publishers to clean their ads.txt file and provide information on transparency in the supply chain, so publishers can regain control over who is selling their inventory.
"We are delighted to recognize Primis for achieving the rigorous standards necessary for TAG certification," said Mike Zaneis, CEO, TAG. "By adopting TAG's industry best practices, Primis has demonstrated its strong commitment to the safety of its partners and the digital advertising ecosystem. We look forward to continuing to work with Primis to raise the bar for other companies to build a safe, transparent, and accountable supply chain."
Brand safety and ad fraud are ongoing conversations in the digital advertising industry, and as it evolves, companies continue to look for better ways to assert their position. TAG’s Certified Against Fraud Program has been shown to effectively reduce fraudulent invalid traffic in the digital advertising supply chain. Primis' continued relationship with TAG bolsters its position as a strong partner for demand partners who want to ensure their budgets are spent on quality inventory and their campaigns are seen by legitimate viewers.
The article appeared in Yahoo Finance, on March 10, 2022.