Primis is proud to announce that we have achieved the TAG Certified Against Fraud Seal.
This accreditation is another element in what we are continuously striving for providing our partners
with unique video solutions in a clean and safe advertising supply chain.
This accreditation strengthens our multi-layered approach to brand safety. The first layer is the
direct integration of our product on our publisher partners’websites, as there is no
technological substitute to a personal and trusting relationship with our partners.
Secondly, we apply rigorous brand safety vetting through MRC accredited Doubleverify,
insuring the authenticity and quality of every impression. The third layer is our commitment to
integrating ads.txt in 100% of our publishers, increasing transparency in the supply chain and
giving publishers more control over their inventory. Finally, the TAG seal provides another
layer insuring quality and transparency,underlining the importance of a clean and safe digital environment.
The Trustworthy Accountability Group (TAG) is a worldwide certification program battling criminal
movement and promoting trust in the digital advertising industry. Primis’s adherence to TAG’s strict
standards shows our support for the program, as well as our commitment to promote a safer
and cleaner advertising landscape. Read more
The Primis team