USA Today Partners With Primis for Content Syndication

USA Today Partners With Primis for Content Syndication

We’re proud to announce our new partnership with USA Today. Our Video Discovery platform, part of Universal McCann and Interpublic Group, joined with USA Today (flagship publication of Gannett) to distribute its content across the Primis network.

This partnership allows us to add another high-quality content provider to our extensive video content library. USA Today video content is now available via our Video Discovery unit to all our publishing partners.

Our syndication partners provide our publishers with a diverse selection of high-quality video content for use on the Video Discovery unit. USA Today joins the company of our other elite content providers like Reuters, Live Nation, Jukin Media, Jungle Creations, Video Elephant, WatchMojo, and others.

We are excited to offer the outstanding content that USA Today provides into our Video Discovery library. The engaging and trustworthy content that USA Today produces is highly coveted by our publishing partners and their users. 

Omri Polak, Head of Content at Primis.

Many of our publishing partners focus on verticals that include business, financial, national, and international topics. USA Today excels at supplying quality and trustworthy content on those topics, thus connecting publisher monetization strategies to high-performance content in a highly relevant framework.

About USA Today

Founded in 1982, USA TODAY reflects the pulse of the nation, serving as host of the American conversation by delivering high-quality, engaging content through unique visual storytelling across all platforms. A media innovator, USA TODAY reaches more than 90M unique visitors each month across digital platforms, with more than 25 million downloads of their award-winning app. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).