The World Cup is officially underway, and while the world’s best squads battle it out on the pitch, the competition for audience attention on the sidelines is just as fierce. Millions of fans are living and breathing every match, highlight, and analysis, creating a gold rush for digital advertisers.
To help brands cut through the noise, we’ve entered a strategic partnership with OneFootball to launch an exclusive, dedicated World Cup Video Marketplace. This first-of-its-kind offering merges the industry leading scale and video discovery technology of Primis with OneFootball’s premium, highly engaged audience and unmatched content ecosystem. Together, we provide direct, accessible reach to today’s most sought-after audience, placing brands right next to essential World Cup content, from match highlights to exclusive interviews and analytics.
Why the FIFA World Cup 2026 Matters More Than Ever for Advertisers
The FIFA World Cup has always been one of the world’s biggest media events. But in today’s fragmented digital landscape, its value has become even greater.
Publishers across the web continue to face declining website traffic as audiences split their attention across social platforms, streaming services, messaging apps, and AI-powered discovery experiences. Reaching users consistently has become increasingly challenging, and capturing meaningful attention is more difficult than ever.
Then comes the World Cup.
For a few extraordinary weeks, football dominates the global conversation. Fans actively seek trusted destinations for breaking news, match previews, tactical analysis, exclusive interviews, transfer rumors, and, of course, every goal and highlight. Engagement levels soar as audiences return to premium sports environments to stay connected with every moment of the tournament.
For advertisers, this creates a rare opportunity: access to millions of highly engaged users who aren’t simply scrolling – they’re actively consuming content, following stories, and returning multiple times a day.
Connecting Brands to Premium Football Videos
As the world’s leading football media platform, OneFootball has built an ecosystem that connects passionate football fans with the content they care about most. Through premium editorial coverage, exclusive content partnerships, and a global network of football publishers, the platform provides comprehensive coverage of every angle of the tournament.
We enhance this ecosystem with advanced video discovery, monetization, and advertising technology. Our scalable infrastructure delivers a seamless video experience while intelligently matching advertising to user behavior and content consumption. Every impression is optimized to ensure that the right message reaches the right audience at the right moment, without compromising the viewing experience.
Together, the two companies create an environment where premium content and premium advertising work hand in hand.
Discover Your World Cup Opportunity
Leave your details below and we’ll come back to you with a personalized Deal ID built around your target audience, markets, and campaign objectives.
