Category: Insights
Primis x Reach PLC: Scaling Video to Multi-Million Revenue Growth
How Ultimate Guitar Boosted RPM and Viewability Without Compromising UX
Boost by Primis
Uncover new revenue opportunities and increase
video RPM with our easy-to-implement outstream slider
Dynamic Take Rates – a Critical Analysis
Learn how dynamic take rates impact publisher revenue strategies and brand performance in the ad tech industry.
Beyond the Crumble: Thriving in the Cookie-Free Future
All this talk about cookies might make you hungry, but it should also get you thinking about the next steps. One question is on everyone’s mind: what solutions will best propel us into this new, cookie-free world?
Internet Brands Proves Placement Matters as Video Opportunities Rose by 116%
Internet Brands, a leading digital franchise, saw dramatic results when Primis aided the implementation of a new user experience design.
Reinventing Goodvertising
The days of sitting on the sidelines may be over for organizations. Consumers and employees are emphasizing the role businesses play in driving change. Advertisers and companies have been called to use the influence they have to make a difference in the workplace and in their communities.