Category: News

Primis is proud to announce its new partnership deal with GRV Media, a leading UK publisher & ad tech provider. This new contract solidifies the two companies’ continuous partnership agreement until the end of 2024.

GRV Media has almost 20 years of industry experience, specializing mainly in sports, gaming, and entertainment categories. While working with Primis over the course of the last year and a half, GRV Media has seen promising growth and continued success. Year over year, GRV’s video RPMs increased by almost 90% from Q3 2022 to Q3 2023 as a result of the increase in video plays per page by over 18%, viewability metrics by 21%, and technical deployment improvements.

With over 70 sites and 185 million users, GRV Media is looking forward to the continued relationship between the two companies. “Since we began working with Primis in June 2022, we’ve played almost one billion of our own videos with Primis’ Video Discovery engine.” Co-founder and CEO Graham Morris explains. “Our two companies have built a great foundation over the last year and see this partnership as the next step and a great opportunity for continued mutual growth and success,” said Morris.

“This partnership agreement solidifies our pre-existing relationship with GRV Media and supports our foothold in the UK market,” said Matan Agi, EMEA Lead of Business Development at Primis. “The Primis team is pleased to have the opportunity to continue to achieve monetized video solutions for GRV’s users and advertising partners,” said Agi. 

We at Primis have happily received the TAG Certified Against Fraud Seal from the Trustworthy Accountability Group (TAG) for the sixth year in a row. TAG is the world’s leading program in fighting criminal activity and protecting brand safety in the digital advertising space.

Primis is constantly improving its IVT pre-bid verification tools and aligning itself with the changing standards of brand-safe marketers. As part of their larger mission, Primis and Sellers.guide work to improve the supply chain by delivering value to publishers and the rest of the industry. Transparency, brand safety, and anti-fraud efforts are all the organization’s core values, aligning them with TAG’s goals for a cleaner industry.

“We are pleased to award the TAG Certified Against Fraud Seal to companies such as Primis that have adopted industry best practices year after year to fight fraud and protect the digital advertising supply chain,” said TAG CEO Mike Zaneis. “We commend Primis for its work with publishers and the industry to raise standards and reduce fraud, and we look forward to continuing to build stronger protections for all industry participants in the future.”

“For us at Primis, earning the TAG Certified Against Fraud Seal for the sixth time is an honor,” said Rachel Cohen, Head of Product at Primis. “We appreciate their mission to support brand-safe environments and combat fraud across our industry. Their efforts align with our values and it is important to us to be recognized by TAG.” 

Primis, the leading video discovery platform for publishers and founders of Sellers.guide, announced they renewed an exclusivity partnership with GAMURS Group, the top gaming, esports, and entertainment media network.

Primis and GAMURS Group have worked closely since 2020 and have experienced immense growth in the past two years. Through a successful few years of acquisitions, GAMURS Group has tripled in size, team members, and brand publications. In 2022 alone, the group increased its portfolio by 100%, doubling its publications in gaming, esports, and entertainment verticals.

Riad Chikhani, CEO and Founder of GAMURS Group and Forbes 30 Under 30 member shared his thoughts on the continued partnership. “We’re excited to continue working closely with Primis to serve relevant, contextual videos to our users. We have formed a trusted business relationship with our partners at Primis, which has been essential to our growth trajectory. The opportunities Primis’ platforms offer for monetization, content curation, and distribution have superseded our expectations. We look forward to continuing our partnership and breaking record achievements in 2023.”

According to Grand View Research, the global esports market is expected to grow at a CAGR of 21.9% through 2030, with factors influencing market growth including an increase in live streaming of games, rising audience reach, and infrastructure for league tournaments, among others. Since its inception, GAMURS has been at the forefront of identifying authentic and authoritative voices in the space, including its flagship brand, Dot Esports, and Gamepur. 

“GAMURS boasts more than 62 million monthly active users across its gaming and entertainment publications. Our team at Primis is looking forward to continuing a fruitful partnership with GAMURS Group for the third year in a row, and delivering their users interesting and engaging videos,” explained Eyal Topper, VP of Publishers at Primis. “We are all excited to see what is in store for the future.”

Primis, the leading Video Discovery platform for publishers and founders of Sellers.guide, announced a new partnership agreement with Internet Brands, a fully integrated online media and software services organization.

After a long working relationship, this exclusive agreement brings Primis Video Discovery technology to more than 200 Internet Brands domains, expanding the scope of the two companies’ pre-existing partnership. Internet Brands wanted to ensure that their hundreds of highly trafficked consumer websites were covered by a platform that provides their users with the best video experience, with contextually matched content capabilities. Primis’ unique discovery technology and ‘Primis Next’ feature is built to actively grow video content views, generating more pre-roll for publishers.

Judson Penumaka, General Manager, Revenue Operations & Business Development at Internet Brands, explained the company’s decision to select Primis. “Our goal is to ensure our users receive a consistent, high-quality video experience,” said Penumaka.

“Our expanded partnership will now feature the Primis video player across our broad portfolio of consumer websites. We have seen video revenue and audience engagement increase significantly through this partnership, and we look forward to additional promising results for both our website users and for our advertising partners.”

“Internet Brands is one of our top publishers and we are thrilled to be expanding our partnership with them,” said Yoad Shloosh, Director, Publisher Success at Primis. “We have been producing unique, monetized video content solutions for Internet Brands over the last five years and are excited about the opportunity to have our player on over 200 of their domains, helping in actively grow their video views”, said Shloosh.

Primis, the leading Video Discovery platform for global publishers and founders of Sellers.guide, announced its latest initiative today: The State of Transparency. This new resource will take a deep dive into what’s really happening within publishers’ ads.txt files and highlight the misperceptions that are prevailing throughout the industry.

The State of Transparency is made up of three parts:

• Industry Highlights: ads.txt files, benchmarks, and highlights that are already live on the Sellers.guide site
• Seller Reports: launching today
• Errors for Publishers: list of domains with errors in implementing ads.txt – coming soon

The State of Transparency Seller Reports will be a recurring dive into several factors within ads.txt files that are contributing to the lack of transparency in ad tech. The reports will include an examination of the following:

• Most Common Direct Sellers: Sellers portraying themselves as direct sellers in the highest number of domains
• Intermediaries Listed as Direct: ad tech companies or vendors/resellers, that portray themselves as direct sellers in publishers’ ads.txt files.
• Resellers Listed as Publishers: ad tech companies or vendors/resellers, that portray themselves as publishers in ad exchanges’ sellers.json files.

The lack of transparency in ad tech is the single biggest issue facing the industry. While it is getting better, there is still a lot of work to be done and not enough has been done to address it thus far,” said Lior Shvo, Managing Director at Selles.guide. “Our goal with the State of Transparency project is to measure and benchmark some of the key factors contributing to a muddled supply chain and track them over time. We picked up on these large-scale trends and decided there was a need to address them.”

“Since we launched Sellers.guide 16 months ago, we’ve found that there is a huge lack of understanding about what’s happening within a publisher’s ads.txt files,” continued Shvo. “In a way, this project is intended to expose the sellers at fault so that DSPs and exchanges will take measures to hold them accountable for their actions.”

The State of Transparency will launch on September 19 and will feature a new analysis every two weeks. Every six weeks, Sellers.guide will also release a summary that will offer a full review of the data and provide insights into the progress that is being made. These lists will always be accessible, available, and free for users to easily download.

Sellers.guide was launched by Primis in May 2021 as an automated tool that compares ads.txt files with sellers.json files. The tool’s goal is to provide simple and useful feedback to help publishers and buyers gain insights into who is really buying and selling inventory in any domain. Sellers.guide recently launched the Wizard which walks the publisher through the process of managing them, step-by-step. This tool allows publishers to clean up their ads.txt files in a matter of minutes instead of hours.