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Why We Implemented Sellers.JSON and Supply Chain

By Primis | June 10, 2019

This past June, Primis became one of the first platforms in the industry to go live with sellers.json and supply chain initiatives. It continues to be a priority for our company to be transparent both internally and externally so this decision was very much in line with our culture.

About Sellers.JSON and Supply Chain

Supply chain and sellers.json are two separate initiatives that both enable buyers to understand intermediaries. We support both of them:

Sellers. JSON

Sellers.json enables buyers to discover who, in particular, are either direct sellers or intermediaries in the selling of digital advertisements. The identities of all final sellers of a given bid request become discoverable through a published sellers.json file.

Rather than supplying this information with every bid request, sellers.json allows the material to be searched and cached offline, thus enabling smaller bid request object sizes.

Supply Chain

The SupplyChain object allows buyers to see all of the entities who are selling or reselling each impression. This is important to buyers because it makes the supply chain transparent and ensures that all intermediaries are approved. It also enables the inventory to be purchased as directly as possible.

The SupplyChain object allows publishers to plainly see who is participating in the sale of any piece of their inventory. It is composed of a set of nodes where each node signifies a particular entity that acts in the selling of an impression. The whole chain of nodes represents all of the sellers paid for each impression.

These initiatives, in addition to TAG certification, MRC accredited verification, GDPR compliance, and 100% ads.txt adoption are essential in our mission to go above and beyond for our publishing and demand partners, ensuring transparency and high quality inventory.

Eyal Bezalel
Primis, Co-CEO

For more information about sellers.JSON and supply chain, visit the iab Tech Lab website. Primis Sellers.JSON can be found here.

Download the complete guide to video monetization

By Primis | June 10, 2019

Primis Awarded Recertification of the Certified Against Fraud Seal from TAG

By Primis | March 30, 2019

Primis is proud to announce that we have been awarded recertification of the TAG Certified Against Fraud Seal by the Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, together with a select group of advertising industry leaders.

About TAG Accreditation

This accreditation is another example of our continued commitment to providing our unique video solutions in a clean and safe advertising supply chain.

Download the complete guide to video monetization

The accreditation fits in with our belief in an advertising industry which is safe, fair, and providing true value to all partners involved. We promote this vision in a number of ways:

  1. Direct integration of our product on our publisher partners’ websites, as there is no technological substitute to a personal and trusting relationship with our partners.
  2. Rigorous brand safety vetting through two MRC accredited vendors,
    insuring the authenticity and quality of every impression. This is in addition to our own propriety IVT pre-bid verification tool.
  3. Commitment to integrating ads.txt in 100% of our publishers, increasing transparency in the supply chain and giving publishers more control over their inventory.
  4. The TAG seal provides another layer insuring quality and transparency, underlining the importance of a clean and safe digital environment.

We are very pleased at the steps Primis has taken to achieve the TAG Certified Against Fraud Seal and fight fraud through other steps. Only by working together as an industry can we tackle this difficult and ever-evolving threat, and we plan to continue to work closely with Primis to build a safer and more transparent digital advertising industry.

Mike Zaneis
TAG, CEO

About the Trustworthy Accountability Group (TAG)

The Trustworthy Accountability Group (TAG) is a worldwide certification program battling criminal movement and promoting trust in the digital advertising industry. Primis’s adherence to TAG’s strict standards shows our support for the program, as well as our commitment to promote a safer and cleaner advertising landscape.

Read more

 

By Primis | March 30, 2019

Primis Technology Updates – API 2.10

By Primis | January 14, 2019

We are happy to announce that we have released a new API version – 2.10. The new version contains all of our numerous reporting metrics and measures, including name changes to existing metrics, which will now more intuitively represent their meaning.

Please be advised that the previous API versions, 1.00 and 2.00, will be supported for a limited period. Outdated API versions will expire July 1st, 2019 and will be deleted shortly thereafter. For more information, here is our updated API manual. If you have any questions, please reach out to your publisher success manager.

The new release emphasizes the importance we at Primis place on giving our publishers full control and transparency, to deliver the highest revenues, while maximizing user engagement with video.

UPDATE: We have more updates and improvements regarding player APIs.  Check it out!

Download the complete guide to video monetization

By Primis | January 14, 2019

Primis TAG Certified in Fight Against Fraud

By Primis | July 1, 2018

Primis is proud to announce that we have achieved the TAG Certified Against Fraud Seal. This accreditation, being TAG certified, is another element in what we are continuously striving for providing our partners with unique video solutions in a clean and safe advertising supply chain.

The Importance of Being TAG Certified

This accreditation strengthens our multi-layered approach to brand safety. The first layer is the direct integration of our product on our publisher partners’websites, as there is no
technological substitute to a personal and trusting relationship with our partners. Secondly, we apply rigorous brand safety vetting through MRC accredited Doubleverify, insuring the authenticity and quality of every impression. The third layer is our commitment to integrating ads.txt in 100% of our publishers, increasing transparency in the supply chain and giving publishers more control over their inventory. Finally, the TAG seal provides another layer insuring quality and transparency,underlining the importance of a clean and safe digital environment.

Download the complete guide to video monetization

About TAG

The Trustworthy Accountability Group (TAG) is a worldwide certification program battling criminal movement and promoting trust in the digital advertising industry. Primis’s adherence to TAG’s strict standards shows our support for the program, as well as our commitment to promote a safer and cleaner advertising landscape. Read more

By Primis | July 1, 2018

GDPR Compliance

By Primis | May 25, 2018

At Primis, we take privacy and data protection requirements like GDPR compliance very seriously. Complying with applicable data protection laws, and safeguarding the personal data of our clients, their users and customers is of utmost importance to us.

In light of regulatory changes in this field, mainly the General Data Protection Regulation (GDPR) which came into effect on May 25, 2018, we are making necessary updates to our policies, notices and processing practices. We are ensuring that we not only comply with applicable law, but that we assist our clients to reach full compliance. We have changed our privacy policy and Terms & Conditions accordingly, reflecting how we are protecting our user’s personal information, in accordance with the new regulations.

Primis & IAB Europe

Primis’s platform is compatible with IAB Europe GDPR “Transparency & Consent Framework” launched on 24th April 2018. This framework has a simple objective – to help all parties in the digital advertising chain ensure that they comply with the new regulations when processing personal data or accessing non-personal or personal data on user devices.

As such, we strongly advise you to use this framework as it has been adopted widely by the Ad-Tech community since it was launched.

If you decide to work with this framework, our platform will automatically detect if the user is GDPR sensitive and digest the user’s consents accordingly.

In any case a publisher decides not to implement one of the approved IAB Consent Management Platforms (CMP), once the user is GDPR sensitive, our platform will automatically classify such opportunity as ‘no consent’. In these cases you can probably expect a decrease in earnings.

Let’s Talk GDPR Compliance

For any issues or questions regarding these new privacy requirements, please don’t hesitate to reach out to privacy@localhost.

Download the complete guide to video monetization

By Primis | May 25, 2018
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