News Archives | Page 4 of 6

USA Today Partners With Primis for Content Syndication

By Primis | March 17, 2021

We’re proud to announce our new partnership with USA Today. Our Video Discovery platform, part of Universal McCann and Interpublic Group, joined with USA Today (flagship publication of Gannett) to distribute its content across the Primis network.

This partnership allows us to add another high-quality content provider to our extensive video content library. USA Today video content is now available via our Video Discovery unit to all our publishing partners.

Our syndication partners provide our publishers with a diverse selection of high-quality video content for use on the Video Discovery unit. USA Today joins the company of our other elite content providers like Reuters, Live Nation, Jukin Media, Jungle Creations, Video Elephant, WatchMojo, and others.

We are excited to offer the outstanding content that USA Today provides into our Video Discovery library. The engaging and trustworthy content that USA Today produces is highly coveted by our publishing partners and their users.

Omri Polak, Head of Content at Primis.

Many of our publishing partners focus on verticals that include business, financial, national, and international topics. USA Today excels at supplying quality and trustworthy content on those topics, thus connecting publisher monetization strategies to high-performance content in a highly relevant framework.

About USA Today

Founded in 1982, USA TODAY reflects the pulse of the nation, serving as host of the American conversation by delivering high-quality, engaging content through unique visual storytelling across all platforms. A media innovator, USA TODAY reaches more than 90M unique visitors each month across digital platforms, with more than 25 million downloads of their award-winning app. USA TODAY is owned by Gannett Co., Inc. (NYSE: GCI).

Primis Receives MCM (Multiple Customer Management) Approval From Google

By Primis | February 23, 2021

It’s another proud moment for us at Primis, as we received Google’s approval to partner in their new Multiple Customer Management (MCM) program. MCM is a new initiative to ensure traffic reaches an elite standard of quality, and we’re honored to join an exclusive group of companies to achieve this status.

Over the past few months, we have been working hand-in-hand with the team at Google Ad Manager to bring it to fruition. It was a pleasure to update my colleagues and let them know our hard work had paid off.

MCM is a part of Google’s broader initiative to help clean up the industry by eliminating spam and increasing the amount of high-quality traffic flowing to the advertisers. Primis shares these values and priorities and is thrilled to be among Google’s partners to adopt the standard and bring it to market.

In recent years, the ad tech industry has gone through sweeping changes to promote quality, transparency, and privacy. At Primis, we pride ourselves on being at the forefront of these movements. We’re happy to be in business with partners such as Google, which plays an outsized role in modernizing the entire ecosystem’s standards and practices.

We were one of the first companies to adopt ads.txt when it was launched in early 2017 and among the earliest adopters of seller.json. These initiatives represented real progress in the industry and the efforts being made to ensure an equitable, safe, and transparent media exchange. Last year, we also announced an expanded partnership with leading fraud detection firm White Ops, joining forces with them to promote a clean and trusted video supply chain.

Our primary goal is to supply our partners with the highest quality of video inventory standards in a brand-safe and spam-free environment while ensuring their ads remain viewable and discoverable above industry benchmarks. This recognition from Google Ad Manager and the other certifications we hold reflects our commitment to these high standards.

A huge thanks to our collaborators at Google for helping us through the process, for their commitment to promote a future for digital video based on quality, transparency, and trust.

Primis Launches Contextual Targeting For Video Advertising

By Primis | December 7, 2020

At a time when many advertisers, agencies, and publishers are looking for privacy-friendly alternatives to targeting media audiences, we are proud to announce a new contextual targeting technology for promoting video content discovery and consumption.

Due to this game-changing development regarding our contextual targeting capabilities, brands that advertise on the Primis network have the capability to target their video ads on multiple levels of contextuality. It is now possible to match an ad to the category of the web page or video, the keywords extracted from the web page or the ones used in the accompanying video, or the brand of the video provider itself.

This is a big step forward in enabling our partners to do video better in a world increasingly concerned with user privacy.

How Our Contextual Targeting Works

These contextual capabilities provide advanced targeting for advertisers to reach relevant and highly engaged audiences in a cookie-less world. Within the Primis Network, brands are able to target their ads according to several levels of contextual targeting, including by:

Content Provider

Get your brand seen alongside Primis content partners such as Reuters, USA Today, Live Nation, Jukin Media, and more. You have hundreds of high-quality creators to choose from all IAB categories, including News, Business, Sports, Lifestyle, and 26 other verticals.

Page Category

Choose from 30+ categories of pages across the Primis network, including (but not limited to) News, Business, Sports, Lifestyle and Gaming. Many websites cover a variety of topics, so it’s integral that your brand is seen not just on the right sites, but on the right pages on those sites.

Page Keywords

Select keywords to target with your advertisements in order to get the most accurate audiences. Choose any combination of words to target and the Primis Video Discovery unit will scan the pages across all approved websites for placements highly relevant to your goals.

Video Category

Have your video advertisement seen alongside only videos that are of a specific category or set of categories. Be confident that the video content following your ads are of utmost relevance and appeal to the same targeted audience as your brand.

Video Keywords

Play your ads before the most relevant videos by targeting the keywords of the video. Choose any keyword or keyword combination to be sure only the most relevant videos are targeted.

Privacy has become the defining issue of our time in this industry. Between the fall of the 3rd party cookie and the rising skepticism regarding user tracking, we had to adapt and provide a big solution for our demand partners. Contextual targeting is the only realistic solution to this problem that provides both highly focused targeting and respectful treatment of user privacy.

Eyal Betzalel, Co-CEO of Primis

Advertisers Target Video Content Creators

Another useful component to this content-based targeting innovation is enabling advertisers to target content from publishers across the Primis network, not just on their specific domains. For example, an advertiser can now decide to have their ads shown as pre-rolls before Sports Illustrated, Billboard, or USA Today videos, that are played on hundreds of Primis partner domains.

Content-Based Advertising

This algorithm enhancement, and all the resulting features are preparing for a cookieless future, but also stem from our core value at Primis; users come first. That means enabling users to discover fresh, high-quality video content which leads to increased user content consumption, better monetization for publishers, and higher quality inventory for advertisers. That also means respecting users’ privacy, and showing them relevant ads that are very relevant to their interests and needs.

Primis Launches Audience Extension, Enabling Additional Revenue Streams

By Primis | December 2, 2020

We are excited to announce the launch of Audience Extension, catering to Primis publishers, syndicators and advertisers. With Audience Extension, Primis publishers can spread their surplus demand across the Primis network, enabling additional monetization options for their video content.

Publishers Tapping into New Revenue Streams with Syndication

Creating more monetized video inventory for publishers is paramount to our mission at Primis. For the most part, that is achieved by publishers placing the Primis unit on their articles enabling users to watch more videos through our Video Discovery engine. But Primis also enables publishers to enhance their video distribution in another way, by becoming a content syndicator and offering their video content to the rest of the Primis network of publishers.

Many Primis publishing partners are adopting this strategy, including Townsquare Media, Investing Channel, Horoscope.com, Jungle Creations, and others. The appeal is very clear, especially for Primis publishers, as by simply opting in to the program they enable distribution of their videos to 100’s of millions of users. And all of those views are automatically monetized by the Primis marketplace.

Publishers Leverage Their Own Demand Sources

With Audience Extension, Primis publishers that are also syndication partners can spread their surplus demand across the Primis network exclusively for the audiences that engage with their brand. That means that they can use their own direct demand partners and advertisers to monetize their content anywhere it is being syndicated, not only on their own domains.

Audience Extension moves us closer to the goal of helping publishers do video better, by strengthening their relationship with direct demand partners and brands and offering them more inventory on hundreds of quality domains.

Eyal Betzalel, Co-CEO of Primis

This is a unique opportunity for publishers to expand the inventory they are offering to their advertisers. Quality video inventory is always in high demand, and unfortunately many publishers find they don’t create enough of it for their direct demand partners. Primis Audience Extension changes that completely. While a publisher may be limited in the number of users who come to their website, tapping into the Primis network enables them to offer millions of potential content and ad impressions every month to their direct demand partners.

If this is something that can be useful to your organization, feel free to reach out to your Publisher Success Manager or to partners@localhost.

New Content Providers Join the Primis Library in 2020

By Primis | November 25, 2020

2020 has been a HUGE year for video content, and we at Primis have worked hard to ensure that our publishers and their users have the most engaging and highest quality content available. With Thanksgiving finally upon us, we’re thankful for each and every one of these new additions to the ever-growing Primis Video Library.

These 19 new providers join the ranks of Reuters, Bloomberg, Jukin Media, The Hollywood Reporter, Cheddar and others that are sure to keep your users satisfied and on-site longer than ever before.

Here is a rundown of some of the content partners that we’ve added this year, featuring premium providers offering your daily fix of News, Sports, Business & Finance, Music, Gaming, Tech, Entertainment, and a whole lot more!

News

USA Today is a world-renowned news and information media company that delivers high-quality and engaging content across print, digital, social and video platforms.USA Today is providing content channels for News, Business, Sports, Tech, Entertainment, Travel, Humankind (Positive News), & Lifestyle.

Newsy brings you unbiased news and analysis covering the top stories from around the world.

ILTV is the leading news and video content provider about Israel.

Sports

Sports Illustrated is one of the most trusted and iconic brands in sports media for more than 50 years, providing the latest coverage and analysis of US sports.

Music

Billboard brings you exclusive interviews with chart-topping artists, one-of-a-kind studio performance sessions and in-depth coverage of the world’s biggest music events.

Live Nation is the world’s leading live entertainment company, and the premier source for tour news, artist insights, exclusive videos, and more. Live Nation has provided the Primis Content Library with three premium offerings including Setlist.fm, MegaCountry, and their flagship channel, Live Nation

Bands in Town showcases exclusive musical performances from the stage to your home.

Business & Finance

The Investing Channel examines everything happening in the financial markets, delivering the most important news that you need to know.

Bullish is a provider that’s focused on the dynamic delivery of business and financial news that is sure to resonate with a millennial audience. Both their channels Dumb Money and Bullish are available at your disposal.

Entertainment

With over 13 billion all-time video views, WatchMojo delivers Top 10 lists on Music, TV, Film, Video Games, and much more! Additionally, they provide the Primis Video Library with content for Kids & Family, Travel, and Gaming.

S Digital – Brings you dynamic entertainment and sports content documenting the rise of all your favorite superstars in the sports and entertainment industry.

Gaming

Network N has video content about all things PC gaming, including news, features, guides, reviews, and more. They cover everything that they think is interesting to PC players – big or small, old or new.

GTA Boom delivers daily news, guides, features and cheat codes for all Grand Theft Auto games.

VCD provides daily gaming content from the YouTuber SXVXN on games like Fortnite Battle Royale, as well as first-person shooters, open world & survival games.

Technology & Computing

PhoneArena is the premium website for new phone information such as full specifications, in-depth reviews, latest news, carrier available and upcoming phones.

Guru99 strives to make quality education affordable to the masses with unique videos for topics related to Software Engineering.

Some of our other providers we’ve added in 2020 include:

Horoscope.com – Daily, weekly, monthly and yearly horoscopes and astrology readings.

Baby Names Pedia – The online name dictionary and encyclopedia.

The Middle Block – Produces different engaging video content that people love to watch across a multitude of verticals.

All of the content above is now available in the Primis Video Library as well as within our recommended playlists. If you would like to utilize any of these content providers specifically or learn about what other video content providers we are partnered with, please contact your Primis account manager.

Live Nation and USA Today added to Primis Library

By Primis | November 9, 2020

We are excited to announce that we are now offering content from two titans in the news and entertainment industry, Live Nation and USA Today. These providers will make perfect additions to any news and music sites, as well as a myriad of other verticals.

A multi-platform news and information media company. Founded in 1982, USA Today’s mission is to serve as a forum for better understanding and unity to help make the USA truly one nation. Through its unique visual storytelling, USA Today delivers high-quality and engaging content across print, digital, social and video platforms.

USA Today is offering seven unique content channels updated daily covering a multiple of topics such as News, Business, Sports, Tech, Entertainment, Travel, Humankind (Positive News), & Lifestyle.

The world’s leading live entertainment company, is the premier source for latest tour news, artist insights, exclusive videos, and more. Live Nation has provided the Primis Content Library with three premium offerings.

Setlist.fm covers live music news, artist interviews, and behind-the-scenes info on the shows and setlists of your favorite artists. MegaCountry brings you the best of live country music from today’s best artists. And their flagship channel, Live Nation, delivers the latest content from the music world, offering concert announcements, artist interviews, performances, and behind-the-scenes footage.

All of this content is now available in the Primis Video Library as well as within the recommended playlists. If you are a Primis publishing partner and would like to utilize any of these content providers or learn more about our recommended playlists, please contact your Primis account manager. If you want to become a Primis publishing partner and gain access to these and other video providers, achieve superior monetization and give your readers an improved experience, then contact us to learn more.

Primis and White Ops Expand Partnership to Continue Fighting Against Fraud

By Primis | September 3, 2020

Primis, a Universal McCann-owned video discovery platform, and White Ops, the global leader in collective protection against sophisticated bot attacks and fraud, today announced a partnership to detect invalid traffic (IVT) among Primis’ video inventory. The partnership enables Primis’ publisher community to operate within the video supply chain with confidence that the impressions that pass through are human-verified. Primis joins a growing community of White Ops partners to collectively protect the industry from sophisticated bot traffic.

Sophisticated bots pose a significant threat to the video supply chain. By leveraging White Ops’ detection technology, Primis brand safety experts are able to identify the causes and sources of IVT and work with publishing partners to resolve these issues. Primis will use the insights from White Ops Advertising Integrity to deliver authentic traffic to their demand partners, increasing confidence and ensuring a safe environment for brands.

“Primis has made great efforts to provide a trustworthy experience for publishers and advertisers alike,” said Rotem Shaul, Co-CEO of Primis, Video Discovery. “Partnering with White Ops is an important step forward in our goal to make the video supply chain clean and transparent for all who want to experience the benefits of video discovery.”

“Disrupting the economics of cybercrime by protecting our customers from sophisticated bot attacks is the mission that fuels us,” said Jason Fink, Advertising Integrity, Team Lead at White Ops. “Primis has been a solid partner for some time now and this expansion furthers our ability to protect the growing video ecosystem from fraud and attacks by bad actors.”

Primis’ video discovery technology reaches audiences worldwide, across all verticals. Publishers that partner with Primis receive white glove service that includes sophisticated bot detection via White Ops technology and expert guidance for resolution of fraudulent impressions. These actions ensure a more transparent experience for advertisers based on reliable online behavior patterns.

White Ops today verifies more than ten trillion digital interactions per week, working directly with the largest internet platforms, DSPs and exchanges. The technology uses a multilayered detection methodology to spot and stop sophisticated bots, incorporating technical evidence, continuous adaptation, machine learning and the Satori Threat Intelligence and Research Team. As a result, White Ops Advertising Integrity blocks non-human traffic across all platforms, from desktop and mobile web to CTV and mobile app.

About Primis, Video Discovery

Primis, a part of Universal McCann and Interpublic Group (IPG), is a video discovery platform that increases revenue for publishers by helping users discover engaging, high-quality video content. The discovery engine is applied in a fully customizable video unit designed to fit natively in all websites. For more information, please contact us, and follow us on LinkedIn and Twitter.

About White Ops

White Ops is the global leader in collective protection against sophisticated bot attacks and fraud. White Ops protects enterprises across the globe – including the largest internet platforms – from sophisticated bots by verifying the humanity of more than ten trillion digital interactions every week. The most sophisticated bots look and act like humans when they click on ads, visit websites, fill out forms, take over accounts, and commit payment fraud. White Ops stops them. The strength and scale of White Ops’ Bot Mitigation Platform to protect enterprises across the domains of cybersecurity, digital advertising, and marketing led them to receive an investment from Goldman Sachs Merchant Banking Division and ClearSky Security to support the company’s next phase of growth. To learn more, visit www.whiteops.com.

Primis Launches Primis Next – The Next Evolution in Video Discovery

By Primis | August 5, 2020

We are thrilled to launch Primis Next, an engagement-based discovery engine that empowers users by automatically skipping content they don’t interact with.

As the pioneers of video discovery, Primis’ mission is to increase revenue for publishers by helping users discover high-quality video content. Following months of rigorous testing, Primis Next advances this mission substantially.

The primary changes that we have implemented:

Uninterrupted Video Experience – Users that engage with a video will not have any break or be shown an ad for the full length of that video.
Auto Skip – Videos that didn’t lead to engagement will be skipped, to allow users to discover the next video.
Focus on Pre-Rolls – To support the uninterrupted video experience, most mid-roll breaks will be replaced with pre-rolls.

“We are proud to be on the forefront of providing better video engagement, consumption, and monetization,” Said Eyal Betzalel, Co-CEO & Co-Founder at Primis. “We believe that Primis Next will help us in achieving these goals for our publishing partners, demand partners, content providers and the people who frequent their websites.”

This new approach to video discovery was crafted to empower users to have more control over the content that they consume, without compromising the ad revenue that independent publishers depend on. The machine learning technology observes the engagement patterns of the user, recommending them with the most engaging content, customized to their unique preferences.

Balancing User Experience and Revenue Generation

Many publishers have been feeling that they are facing a tradeoff. Either they provide their audience with a quality user experience or they generate high ad revenue. In that sense, Primis Next is a real breakthrough. Users not only discover the right video for them, but they can also watch it uninterrupted by ads! On the other hand, thanks to months of testing, programming and creative thinking, we’ve managed to sustain the fantastic CPMs we generate for publishers.

Adhering to our mission statement, we’ve seen time and again that putting users’ needs first results in increased revenue for publishers. When users discover the next relevant video, they keep watching. And when users consume more content, publishers grow their premium ad inventory. It is a win-win.

About Primis, Video Discovery

We’ve Upgraded Our Playlist Dashboard To Give Publishers More Control

By Primis | June 30, 2020

We are excited to announce a series of updates to our playlist features, designed to give publishers greater control over which video content they display.

These updates will allow publishers to play the video of their choosing that their users are most likely to engage with. Every video in the Primis, Video Discovery platform is selected through a combination of contextual algorithms, past performance data, and carefully curated playlists selected by either the publisher or one of our content experts.

Whether publishers decide to customize their video playlists themselves or delegate to their Publisher Success Executive at Primis, these new capabilities give publishers unprecedented control of their video content. They can customize their playlists to fit perfectly to each domain and take full advantage of Primis’ expansive video library, including syndicators like Reuters, Caters News Agency, Jukin Media, and more.

Having dedicated Publisher Success Managers working daily with publishers helps us learn what our partners are looking for. Through our daily work with them, including special requests, and the specific needs of various websites, we’ve launched this series of upgrades to the publishing dashboard.

These updates include:

Prioritization of video content for playlists
Usage ratio meter in the dashboard, allowing visibility into the content breakdown
80+ premade and continuously updated recommended playlists for Business, Sports, Entertainment and 16 other verticals
Discovery algorithm improvements

Prioritization of video content for playlists

Let’s say you have a video about an upcoming event you’d like to promote and you want to get as many eyes on it as possible. Or maybe you have a sports site and you want to show the latest league news, but place just a little more focus on the home team. This addition to the playlist setup lets publishers control the priority of any aspect of their playlist, giving them the option to choose not only what plays, but when.

Usage Ratio Fine Tuning: Not too hot nor too cold, but just right

Throw in a little news, a relevant keyword or two, a whole lot of business, maybe a sprinkle of stocks focused content, and in the words of celebrity chef Emeril Lagasse, BAM! Not only are publishers able to prioritize their content selections, publishers now have the ability to fine-tune playlist settings down to the exact percentage point. This offers them endless possibilities to create the perfect playlist recipe for their site.

Using just the right amount of dynamic and evergreen content, that slice of a viral video that you didn’t know you needed, but leaves you wanting more. This feature, especially when backed by our comprehensive reporting system makes it quick and easy to serve up exactly what your users crave and assists our publishers in taking full advantage of Primis’ expansive content library, featuring over one million videos from hundreds of premium video providers.

Professionally Curated Playlists: Only the best for our publishers

Our content experts are continuously creating and maintaining recommended playlists, which are available for use by all Primis publishers. There are over 80 of these recommended playlists, featuring the best and most engaging content Primis has to offer across 19 distinct categories, backed by data-driven decision making.

Discovery algorithm improvements

When it comes to video consumption, with all the videos available online, users are bombarded with endless possibilities. How can we make our content stand out? The answer is through contextual matching. We want to show your users the RIGHT video, at the RIGHT time. We have vastly improved our contextual matching algorithm, as users are more likely to engage with the most relevant video. We are always honing and improving our contextual capabilities, which are stronger than ever before.

Buckle up!

Now you’re in the driver’s seat, with all these tools available at your disposal to provide your users with a great experience, to keep them on-site longer, and keep them engaged. Let’s put the pedal to the metal and keep our foot on the gas. If you have any questions about these updates or have any requests for additional upgrades, please reach out to your Publisher Success Manager.

Primis Now Offers Out of the Box RTB Capabilities

By Primis | May 19, 2020

Video Discovery company Primis has announced an upgrade in their monetization, now giving publishers an Out of the Box RTB tech capability.

Up until now, publishers could only connect to the SSPs or Exchanges with their own seat, through Primis, via client-side tech solutions, either with a regular VAST tag or header bidding (e.g. Prebid.js).

Primis’ Out of the Box RTB improves this capability by providing publishers with a full RTB, Server-to-Server integration solution to their own seats at the SSPs. It is supported by a simple select-box UI flow where a publisher chooses their SSPs, integration type (for example, RTB) and inserts its seat Id.

As the industry continues to evolve, and video advertising is on the rise, technical capabilities for publishers are becoming more crucial.

Publishers are constantly looking for platforms that can provide them with various integrations solutions for monetization.

Eyal Betzalel, Co-CEO of Primis.

The Out of the Box RTB solution is supported for all devices and all video formats.

These capabilities give publishers more control over the monetization and better monitoring of their brand. That means more efficient and effective revenue streams along with fully transparent reporting.

Want to implement our Out of the Box RTB solution?

Then reach out to your Primis Customer Success Manager or send us a contact request if you are not yet a Primis partner.